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The Spur Group Blog

Your content creation process might be holding back your revenue goals

Over the years, we've worked with many clients who are looking to create content that will help them market their products...

Want to close a deal? Make sure you have these 9 content offers at your disposal.

No matter what industry you're in your customers are on a buyer's journey. The buyer’s journey is how companies convert...

A tested perspective on successful business planning (part 3)

This is the final post of our three-part series discussing strategic planning.

3 common reasons your business is stuck in neutral

During our time working with customers’ sales teams, we’ve found a few common problems that companies with flat growth often...

How To Target Content For Better Partner Recruitment

Once you know what to say, then your need to think through who to say it to.  You should arm your partner recruitment sales...

4 steps channel chiefs need to follow to hit their revenue targets

Channel chiefs face many challenges as their corporation grows, especially when it comes to driving revenue and new product...

Get the budget you need to successfully market your targeted solution

You’ve got a product to promote but you know you don’t have the right budget to effectively discuss your new product with...

A proud growth award winner explains why it's not about growth

This year, The Spur Group made it onto the Inc 5000 list. We're very proud be recognized by Inc. Magazine as one of the...

The Most Essential Step For Successful Partner Recruitment

The essential first step to partner recruiting is to strengthen your partner business proposition.

Don’t sell tea, sell stress relief

If you’ve been around the marketing hallways for a while, you’ve probably heard the buzz about selling benefits instead of...

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