Moving beyond product innovation to gain a competitive advantage
Most companies are born of product innovation, which helps create new opportunities and industries. As an industry matures, innovation is still important, but it is not the only source of a sustainable competitive advantage.
In the technology industry, we’ve seen a fundamental shift over the past decade in how people buy products. Whether it’s B2C or B2B consumers, today’s buyer has access to more information than ever before. A prospect has likely already heavily researched a product before any communication with sales teams.
While product innovation will give you a leg up in the market, the real winners are those who create a superior go-to-market strategy and execute it flawlessly. A winning go-to-market strategy combined with a quality product builds a sustainable competitive advantage.
Sounds good, right? Now, how do you get there?
Go-to-market success with a proven framework
- 01 Define your strategy
- 02 Mobilize your resources
- 03 Execute your plan
- 04 Manage your performance
- 05 Accelerate your momentum
As you continue to build and improve, accelerate the momentum you’ve created to further align your company’s people, values, and culture to deliver a sustainable competitive advantage.
Why the right go-to-market partner matters
Too often, go-to-market strategies take a siloed approach, resulting in little value. The right partner will take an end-to-end approach to your unique business challenges.
We at The Spur Group collaborate closely with your team to provide insights, tools, and support. Our proven approach and capabilities have helped hundreds of clients transform their business strategy and performance.
"I have to say I have worked with many agencies around the world and The Spur Group team is one of the best. They listen and they deliver!"
"There are two key factors, competence, and trust. With respect to competence, Spur can understand the complexity of channel business and VMware’s demand for pragmatic and successful solutions. In terms of trust, Spur gained VMware’s confidence by consistently bringing creative ideas to tackle complex problems."
See how we've helped companies like yours
Latest from our Resource Hub
We want to help you grow, so our experts have compiled resources addressing all things go-to-market with trends in marketing, sales, operations, data and channel. Whether you’re looking for new ideas, trying to understand how to implement a new strategy, or just looking to learn something new, we have content that can help you.