
Take the guesswork out of your go-to-market strategy
With a comprehensive approach to business challenges, The Spur Group helps you build a sustainable competitive advantage















Moving beyond product innovation to gain a competitive advantage
Most companies are born of product innovation, which helps create new opportunities and industries. As an industry matures, innovation is still important, but it is not the only source of a sustainable competitive advantage.
In the technology industry, we’ve seen a fundamental shift over the past decade in how people buy products. Whether it’s B2C or B2B consumers, today’s buyer has access to more information than ever before. A prospect has likely already heavily researched a product before any communication with sales teams.
While product innovation will give you a leg up in the market, the real winners are those who create a superior go-to-market strategy and execute it flawlessly. A winning go-to-market strategy combined with a quality product builds a sustainable competitive advantage.
Sounds good, right? Now, how do you get there?
Go-to-market success with a proven framework
- 01 Define your strategy
- 02 Mobilize your resources
- 03 Execute your plan
- 04 Manage your performance
- 05 Accelerate your momentum
As you continue to build and improve, accelerate the momentum you’ve created to further align your company’s people, values, and culture to deliver a sustainable competitive advantage.
Why the right go-to-market partner matters
Too often, go-to-market strategies take a siloed approach, resulting in little value. The right partner will take an end-to-end approach to your unique business challenges.
We at The Spur Group collaborate closely with your team to provide insights, tools, and support. Our proven approach and capabilities have helped hundreds of clients transform their business strategy and performance.
“This curated, small team of strong performers with differing skill sets brought new efficiencies and creative solutions to the ongoing changes within the business. I would recommend this team to anyone looking to engage consultants who provide a high quality of work product, diverse set of skills and ability to dive into the unknown and excel.”

"I have to say I have worked with many agencies around the world and The Spur Group team is one of the best. They listen and they deliver!"

"There are two key factors, competence, and trust. With respect to competence, Spur can understand the complexity of channel business and VMware’s demand for pragmatic and successful solutions. In terms of trust, Spur gained VMware’s confidence by consistently bringing creative ideas to tackle complex problems."


See how we've helped companies like yours
Azure IoT wanted us to help organize a large number of marketing assets. Find out how we created a digital asset tracker that streamlined its content.
Read MoreWe helped Cohesity build a repeatable sales playbook. Learn how we strengthened our client's partner relationships and grew company revenue.
Read MoreWe built an information-sharing process for a tech company. Find out how we used AI to streamline internal communication and improve employee satisfaction.
Read MoreLatest from our Resource Hub
We want to help you grow, so our experts have compiled resources addressing all things go-to-market with trends in marketing, sales, operations, data and channel. Whether you’re looking for new ideas, trying to understand how to implement a new strategy, or just looking to learn something new, we have content that can help you.