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Thumbnail of guideBuilding an Effective Messaging Framework

The step-by-step guide

Is your messaging falling short? We share a step-by-step guide to building a strategy document for effective and consistent messaging, better aligned internal teams, and a single source of truth. 



In the guide, you will learn exactly how to:

Step 1 - Conduct pre-research

Step 2 - Set the market context

Step 3 - Provide a solution overview

Step 4 - Define the target audience

Step 5 - Establish the value pillars

Step 6 - Write your copy blocks

Step 7 - Know what to put in your appendix