We are the go-to-market experts
From strategy to execution — we make sure you have everything you need to succeed.
What sets us apart as a company is our expertise in the go-to-market space, with an end-to-end approach. A change in one part of your go-to-market strategy will likely impact other areas of your business. We deliver solutions for specific needs, but we’re always thinking about the big picture as well.
We are experts
Because go-to-market solutions are our singular focus, our expertise and experience in that area are unmatched. From strategy to execution — all backed by data-driven insights — we help you deliver results that really matter.
We are customer-obsessed
We only win when you win. Acting as a team of professional coaches, we help you make the adjustments needed to create predictable and sustainable results. It’s always about you, not us.
We are human-focused
Just as we help our clients put people at the heart of every decision, we keep our clients at the center of each of our decisions. Our business is built on relationships, and we have grown as a company by creating the highest possible value for our clients.
We are innovative
Solving complex challenges is part of our DNA. We attack problems with rigor and discipline to achieve repeatable results.
See why leading companies trust us with their go-to-market strategy
We work in partnership with your extended team rather than outside of existing structures. We understand that internal groups might have differing priorities — which may lead to conflict — but we enjoy bringing stakeholders together for a common goal.
Delivering results that matter
The four leaders — Randy, Chris, Richard, and Steve — and other industry veterans built transformative revenue acceleration programs at some of the world’s leading tech companies. Coming together to form The Spur Group, the founders knew that people are the key to the organization’s success. It’s why we hire the best consultants and invest in their professional development. It’s why we build long-term relationships with our clients. And it’s why human-centered companies continue to win.
Our mission is to turn your customer, partner, and employee experiences into your biggest competitive advantage — and take your business to the next level.
Taking a comprehensive and integrated approach to business challenges, our vision is to help you design innovative strategies, magnify audience engagement, improve partner effectiveness, fuel execution excellence, and accelerate business growth.
Inclusion: promote diversity, visibility, and involvement
Courage: be vulnerable when speaking up and listening
Accountability: make and keep commitments
Respect: Acknowledge everyone’s opinions, abilities, and qualities
Excellence: do great work