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Our Mission

Transform client go-to-market efforts to deliver superior results

Our Approach

  • Listen carefully to identify issues and untapped strengths
  • Connect strategy, communications and operations to drive value
  • Apply rigor and methodical execution to achieve results
  • Collaborate to foster stronger teams and lasting relationships

Why choose us

Why choose The Spur Group - Our IP

Our IP

Why choose The Spur Group - Our Experience

Our Experience

Why choose The Spur Group - Our Approach

Our Approach

Year Founded
Year Founded
Happy Clients

Our Clients

Our clients are senior leaders in their respective organization with responsibility for delivering substantial business results. They are drivers of change tasked with fixing a significant business problem, usually with a tight deadline and too few resources. They often know what needs to be done, but need help making it happen. They are looking for a thought partner that both challenges their thinking and brings out the best in them.

The Spur Group helps you be the hero, fix your biggest problems and deliver business results that matter.


What Our Clients Say

  • "The Spur Group provided a set of competencies and expertise that permitted our executives to continue to focus on their daily responsibilities while the corporate planning process improvement project was being conducted."
  • "The Spur Group delivered a fresh approach to partner segmentation that proved both accurate and actionable. We saw satisfaction and performance improvements within critical partner segments, partners got more value from clients, and customers got better results."
  • "Simply stated, this project would not have reached all the critical milestones without The Spur Group."

Our Leadership Team

Chris McCall

As Chairman of the Board, Chris manages The Spur Group’s strategic planning practice and has over 25 years of experience across business strategy, operations and channel management. He was part of Deloitte’s Mergers & Acquisitions service line, where he helped to develop the methodology that has been used on hundreds of integrations world-wide. He was also part of Microsoft’s Global Partner and Corporate Strategic Planning teams where he led Go-To-Market strategy for Microsoft’s largest alliance. Chris has a BA in Economics and Accounting from Claremont McKenna College and an MBA in Finance and Strategic Management from the Wharton School.

Randy Karr

As CEO Randy sets the vision for the company, building strategic partnerships, and ensuring the Spur culture thrives. Randy has been with the team for over 14 years and has been instrumental in growing the business and developing our people. Prior to his time at The Spur Group, Randy held leadership positions at JP Morgan Chase, T-Mobile, CenturyLink and had a stint as a professional soccer player. A Seattle native, Randy has a BA from Seattle Pacific University.

Richard Flynn
Senior Partner

Richard leads The Spur Group’s channel management practice, leveraging over 15 years of experience in channel management, marketing strategy and executive communications. Prior to joining The Spur Group, Richard worked for Microsoft and other technology companies where he led groups with responsibilities ranging from partner and channel management, market development and customer-satisfaction planning.

Steve White
Senior Partner

Steve is the former CEO of MCM, one of the largest privately held insurance businesses in the Pacific Northwest. Steve brings 20 years of Leadership, Organizational Systems, Operations and Change Management experience to Spur. He has led business critical strategic initiatives for some of the largest companies in the Fortune 100. Prior to joining Spur, Steve was VP of Business Process Integration (fully elected officer), for JP Morgan Chase and was a Regional Marketing Director for Allstate Insurance. A Northwest native, Steve received his MBA from Pacific Lutheran University.

Ray Rasmussen
Principal Emeritus 

Ray founded our consulting business 15 years ago. As a Principal Emeritus, he has taken a step back from the day-to-day operations of the firm to focus on strategic client engagements.

Hema Ganapathy
VP, Strategy and Business Development

Hema is the Vice President of Strategy and Business Development for The Spur Group and she is based in Silicon Valley, California.  Hema comes to The Spur Group with over 30 years of experience in high tech with expertise in telecommunications, data center, big data and Internet of Things and she is a subject matter expert in a variety of technologies. Her expertise lies in product management and product marketing with specific focus on creating highly effective go to market strategies, impactful messages and high-quality collateral. Prior to working at The Spur Group, Hema ran her own consulting company where she worked in the Big Data and data analytics space.

Bill Lipsin
Senior Principal

Bill Lipsin is a Senior Partner at The Spur Group. He is a respected business leader with more than 30 years industry experience on the vendor, system integrator and re-seller sides of the channel.  One of the strengths that Bill is recognized for is his ability to build strong business relations – both externally and internally. Over the past 10 years he has been recognized as a CRN Top Channel Chief multiple times, including being one of the top 25 most influential in the technology industry.

Jeff Betts

Jeff manages The Spur Group’s connected communications practice with over 15 years of experience in the industry. He oversees teams responsible for comprehensive sales enablement, re-branding and content marketing efforts for fortune 500 companies such as Microsoft, Cisco and Intel.

Dan Overgaag

Dan leads The Spur Group’s channel management, sales transformation and business operations practices with over 10 years of industry experience. Dan has led several projects and strategic initiatives across channel management and channel incentives programs within technology companies such as Microsoft, Cisco and Google, He has also managed teams from 1-20 consultants focusing on driving efficiency within a tech company’s business operations.  His process-driven, analytical approach has enabled companies to maximize their effectiveness and draw clear, actionable insights.

Allison Strother

Allison is a leader in the Spur communications and operations practices. She has worked with a range of clients, including Microsoft, Cisco, Juniper Networks, Premera and Regence. Allison is responsible for managing engagements that include messaging and positioning development, strategic content creation, internal communications and project and program management.

Pat Carroll

Pat is a principal leading projects focused on enhancing revenue growth via direct sales and partner channels in Fortune 500 companies. Prior to Spur, Pat was Director of Partner Programs and Marketing at VMware. He also was a sales leader at Microsoft for over 14 years, managing SMB and Enterprise global sales teams. Currently Pat is focused on leveraging his experience on behalf of his customers wanting to re-engineer their channel and sales strategies.

Luke Gordon
Senior Manager

Luke is a leader in our channel management and business intelligence practices. With over 10 years of industry experience he brings a background in customer service and a passion for data based decision making to collaboratively solve client challenges. He is responsible for leading projects involving strategic development, stakeholder alignment, executive communications, and business intelligence development.

Tom Horton
Senior Manager

Tom is a senior manager with The Spur Group, and is a leader in the sales transformation practices and channel management teams. Tom has over 10 years of industry experience. He earned a JD from the University of San Diego School of Law. His primary focus is around using a data driven diagnostic approach to develop the right strategy, GTM mix, and execution approach based on hard data and not just gut instinct. Through this approach he enables direct and channel sales organizations to drive more revenue, more efficiently.

Michelle Miller
Senior Manager

Michelle Miller is a Senior Manager at the Spur Group, and a leader in our Business Operations and Communications practices. After earning a JD from the University of San Diego School of Law, she transitioned into consulting—specializing in strategy development and execution. She is skilled at collaborating with clients to define what needs done to drive a business forward, and leading a team to make it happen.

Susannah Sharp
Senior Manager

Susannah is a senior leader in The Spur Group’s marketing communications and sales enablement practice. As a thought partner to clients at Fortune 500 companies such as Cisco and Microsoft, Susannah has led messaging and positioning development and marketing efforts that enable clients to achieve their business goals. Her leadership and dedication to a disciplined, outcome-oriented approach pushes her teams deliver outstanding content that consistently exceeds client expectations.

Kyle Dingman
Senior Manager

Kyle is a senior leader in Spur’s connected communications practice. He has led numerous efforts to develop impactful messaging, positioning, and strategic content for fortune 500 companies including Cisco, Microsoft, and Intel. His process driven approach, deep market understanding, and story-telling expertise are instrumental in creating unique marketing and sales collateral that clearly separate our clients from their competition.

Rick Karr
Senior Manager

Rick is a leader in the Spur Group’s channel management and business operations practices with over 10 years of industry experience. Rick has led several large, business operations efforts across go to market, channel management and channel incentives programs. His process-driven, detail oriented approach has enabled companies to streamline operations and find the head-space to tackle bigger business challenges.

Karen Roberts
Senior Manager

Karen is a technology marketing professional with 35 years of experience in strategic planning, business development, industry, segment and partner marketing and product management. She is passionate about how technology can change the way we do business, the way we communicate and the way people work with each other. She has previously held leadership roles at Microsoft and IBM, and consulted with many of the industry’s foremost software and services companies.

Michael LeFevre
Senior Director of People and Career Development

Michael is passionate about inspiring people to achieve their potential.  His leads the People function of Spur including performance management, employee engagement, training, recruiting, and culture.  His mission for the HR department is to ensure that Spur continues to be a place where people love coming to work.  He brings over 15 years of diverse experience to the role, including consulting and project management, recruiting, and psychotherapy.

Todd Orwig
Senior Director of Operations

Todd leads Spur’s business management team that supports overall firm RoB, financials, IT and operations. He brings more than 20 years of experience in operations, program management, communications and recruiting in both higher education and business. At Spur Todd has led numerous large-scale projects including all company meetings and off-sites, IT infrastructure implementations, application or system development and office construction & maintenance.

Eddie Antuna
Talent Acquisition Manager

Eddie is the Talent Acquisition Manager at The Spur Group. Prior to Spur, Eddie  was the Director of Recruiting and Delivery at Artech Consulting nd the Recruiting Manager for Widenet Consulting. Eddie also has a background as an educator having spent 10 years as a public school teacher and spent four years working with the Seattle Seahawks in their scouting department. His responsibilities are centered around providing an outstanding candidate experience and attracting highly talented individuals to join our team here at The Spur Group.

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