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Anusha Shankar

Director of Marketing

Anusha is the director of marketing at The Spur Group, where she leads the marketing of the firm. Specifically, she leads her team in driving strategic initiatives, brand development, messaging and positioning, and sales enablement to effectively communicate The Spur Group’s story. She brings over 11 years of experience building customer-centric go-to-market strategies across management consulting, technology, and consumer goods industries. Anusha is a Forbes Communication Council member.

Anusha’s expertise includes:

  • Brand and product messaging
  • Product launches
  • Content strategy and development
  • Sales enablement and readiness
  • Sales and marketing campaigns

Anusha believes that in a world where customers expect instant gratification, brand loyalty has become synonymous with a best-in-class customer experience. She believes that in order to win, brands can no longer rely on the product or service they provide and should focus on creating a frictionless customer experience.

Anusha has a MBA in Marketing and International Business and a Bachelor’s degree in Visual Communications.