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Ben Schifberg

Client Delivery Director

Ben is a client delivery director in The Spur Group’s market strategy, executive communications, B2B and B2C content development, and sales enablement practice. He has extensive experience driving creative strategic analysis, developing messaging and positioning for new solution launches, and working alongside executive teams. Previous clients range from Fortune 500 companies such as Microsoft, Cisco, Lenovo, and VMware, to smaller firms like Icertis and Sunrise Technology. At The Spur Group, Ben and his team have helped launch cloud-based technology solutions across the healthcare, financial services, retail, manufacturing, and government industries. His teams have also developed enterprise blockchain positioning strategies and created content that helped K-12 schools and higher education institutions adapt to the COVID-19 pandemic. 

Ben’s expertise includes: 

  • Messaging and content strategy 
  • Go-to-market planning and execution 
  • Competitive positioning and strategy 
  • Sales enablement and readiness 
  • Business process transformation 

Ben believes the pace of innovation and digital transformation in the technology sector will continue to accelerate in the coming years. Advances in automation and AI, the democratization of data and digital tools, and the permeation of new technologies like blockchain and mixed reality will prove to be constant catalysts to this change. Despite a continuously evolving technological landscape and his love for technology, Ben considers close collaboration and human connections as the keys to creative problem solving and success. 

Ben earned his degree in Neuroscience from Dartmouth College where he won the Benjamin F. Barge Prize for Oratory.