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Cynthia LaRowe

Managing Director

Cynthia LaRowe is a Managing Director at The Spur Group and brings 30 years of experience growing global businesses in the public and private sectors.  She drives revenue generation for the company.  Her scope includes enterprise business development and sales strategyoperations, enablement, and analytics.  She also drives the company’s integrated sales and marketing approach, compete strategy, and strategic partnerships, and leads the firm’s dedicated sales and business development team. 

Prior to The Spur Group, Cynthia built and led national consulting practices at Bridge Partners and PeopleFirm (amongst others) where she drove solution strategy and sales, IP development, go-to-market strategy, capability development, and strategic partnerships.  In addition, she attracted and mentored top talent and led complex projects across 5 markets, 15+ industries, and multiple business functions. Before consulting, Cynthia led global businesses at Starbucks and Microsoft and drove business development and operations for multiple international non-governmental organizations. 

Cynthia’s expertise includes: 

  • Business strategy  
  • Business transformation 
  • Sales strategy and operations 
  • Go-to-market strategy and solutions 
  • Corporate communication

Cynthia believes that meaningful experience is the currency of modern relationships.  Now more than ever, customers, partners, and employees expect their needs to be understood and to interact with companies in personally impactful ways.  The degree to which companies proactively understand and act on this is the degree to which they will remain relevant, resilient, and successful in a world of rapid and uncertain change.  As a uniquely human-centered company, The Spur Group enables Cynthia to realize this vision every day.  

Cynthia graduated with a Bachelor of Art in English from Westmont College in Santa Barbara, California. 

Articles by Cynthia LaRowe

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