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Dan Overgaag

Managing Director

Dan Overgaag is a Managing Director for The Spur Group and leads the firm’s channel management, sales transformation and business operations practices with over 12 years of industry experience. At Spur, Dan has led countless strategic initiatives for large technology firms such as Microsoft, Cisco and Google where he has advised them on channel management programs, channel incentives and helped them drive efficiencies and develop program/portfolio management structures within their business operations. His process-driven and analytical approach has enabled companies to maximize their effectiveness and draw clear, actionable insights. 

Dan’s expertise includes: 

  • Distribution and partner strategy 
  • Partner incentives 
  • Program management 
  • Sales planning and operations 
  • Business process transformation 

Dan believes that companies are at a unique point in history where technologies are converging while giving them the ability to accomplish more and more. Similarly, companies are creating data that can be leveraged to drive even greater business results and innovation. The wide usage of this technology creates a narrow distance between competing solutions in the market. Consequently, there is a greater emphasis on an organization’s ability to successfully launch their product to the market or through the evolving partner landscape. Dan believes these problems can be overcome by helping organizations refine their go-to-market approach, optimize their partners and leverage their data to make more informed decisions. 

Dan graduated with a Bachelor of Arts from Whitman College.

Articles by Dan Overgaag

Partner programs and enablement

How to Achieve Sustainable Growth With a Partner Journey Map

Partner recruitment and activation

Concerned about losing customers? Focus on your partner relationships

Customer and market planning

6 Elements of Effective Strategic Planning

Process development and management

3 Steps To Better Operations Design

Data strategy engineering and analysis

5 Key Benefits Business Intelligence Provides Your Organization

Process development and management

3 Fundamentals Of Effective Strategic Initiatives

Define your strategy

The Ultimate Guide to Successful Business Operations

Partner recruitment and activation

3 Steps to Recruiting Partners With Data Analysis