Jeff Betts is a Managing Director at The Spur Group that leads the executive communications, marketing and sales enablement practice with over 15 years of industry experience. He has led and managed teams responsible for comprehensive rebranding and marketing efforts for Fortune 500 companies such as Microsoft and Cisco. He brings a wealth of experience coupled with a meticulous and results-driven approach to enable companies in optimizing their impact and realizing critical business objectives. Jeff helps our clients stay on top of a rapidly evolving competitive landscape and connects complex technical concepts with the customer’s most pressing needs.
Jeff’s expertise includes:
- Messaging frameworks and campaigns
- Content strategy and development
- Brand messaging and management
- Sales enablement and readiness
- Competitive positioning and strategy
Jeff believes technology is rapidly evolving, and new products and solutions are coming to the market every day. Loyalty is becoming harder to achieve so staying connected with your audience is more important than ever. Jeff believes that every company and every product has a story to tell, and it’s the companies that can effectively communicate that story who will come out ahead.
