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Luis Bonifaz

Client Delivery Director

Luis Bonifaz is a leader with strong cloud industry experience and deep understanding of SMB and Enterprise markets, including subscription-based revenue generating models. He has implemented global marketing strategies and sales processes in corporate and field leadership roles in companies like Microsoft, VMware and others. At The Spur Group, he is utilizing his deep understanding of direct sales organizations and partner ecosystems to deliver channel transformation strategies to some of the largest IT companies. 

Luis’s expertise includes: 

  • Channel management 
  • Business operations and sales 
  • Transformation initiatives 
  • Distribution and partner strategy  
  • Sales enablement and readiness 

Luis believes that innovation is vital in the workplace because it gives companies an edge in penetrating markets faster and provides a better connection to developing markets, which can lead to bigger opportunities.  Companies that can both innovate and bring their products to market in the most effective way will remain at the top of their industry.  Luis focuses his efforts in ensuring companies narrow the gap between innovation and disciplined execution. 

Luis graduated with an MBA in International Marketing and a Masters in Computer Science in Software Development & Artificial Intelligence from Arizona State University.