Luke Gordon

Luke is a leader in The Spur Group’s channel management and business operations practices. With over 13 years of industry experience, he brings a background in customer service and a passion for data-based decision making to collaboratively solve client challenges. He is responsible for leading projects involving strategic development, stakeholder alignment, executive communications, and business intelligence development. Luke’s systematic approach to problem-solving and his ability to translate complex business concepts into easily digestible formats has helped clients drive successful and sustainable change. 

Luke’s expertise includes: 

• Change management 
• Business process transformation 
• Partner enablement and programs  
• Partner scoring and performance 
• Rhythm of the business and governance 

Luke strongly believes that the future of business is at the convergence of data, strategy, communication, and people. Many businesses have troves of data about their customers, partners, and even internal people that they are failing to leverage. True competitive advantage emerges when companies deliver clear insights, create open lines of communication from top to bottom, and apply these capabilities to inform their strategy and execution. Companies that do this and demonstrate a commitment to community, society, and their employees will be unstoppable. 

Luke graduated with a Bachelor’s and a Master’s degree in Communication from Portland State University.