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Raegan Wilson

Managing Director

Raegan Wilson is a managing director for The Spur Group. She owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Raegan brings over 20 years of channel experience to the team and possesses a unique knowledge of the partner automation space.  

Prior to working with The Spur Group, Raegan built Channel Squared Consulting, a consultancy focused on channel automation and partner experience optimization. While there, she led successful partner platform transformations for companies like Thomson Reuters, Logitech, and Palo Alto Networks. Prior to consulting, Raegan was the Director of Sales for Impartner, a leader in Partner Relationship Management (PRM). She worked with clients like Xerox, ADP and Fortinet.  

Raegan’s expertise includes: 

  • Partner experience optimization 
  • Platform strategy alignment 
  • PRM implementation and strategy 
  • Partner incentive management 
  • Platform selection  

Raegan believes that partnership is enhanced when automation tools are leveraged to properly support channel program strategy. With the field of partner vendors growing exponentially, vendor blur has become aobstacle for companies to navigate. Raegan also believes aligning program maturity and readiness with appropriate automation goals is the key to achieving long-term channel success.  

Raegan graduated from Weber State University with a Bachelor of Arts in Technical Sales and Marketing. She also earned an MBA from Argosy University. 

Articles by Raegan Wilson

Distribution and partner strategy

How Do I Encourage Our Channel Partners To Use Partner Software?