Richard Flynn

Richard Flynn is a recognized leader in channels and go-to-market business strategy and execution. A Founding Partner and Chief Marketing Officer for The Spur Group, Richard has over 25 years of go-to-market experience in sales transformation, channel management, and customer marketing.  He leads the firm’s strategic planning and marketing efforts, including customer experience, competitive strategy, and market execution.  

Richard has personally helped clients such as Dell, NetApp, Cisco, and VMware shape customer experiences, define sales processes, and structure channel efforts. Previously, Richard held several senior customer and partner-focused roles in industry-leading technology firms. 

Richard’s experience includes developing and managing Microsoft’s partner program; working with Dell, NetApp, and Cohesity on their partner strategy; and overseeing transformational projects at Cisco and VMware. 

Richard’s key skills include: 

• Go-to-market and business planning 
• Partner strategies, programs, and execution  
• Customer & territory planning 
• Messaging and content strategy 
• Change management 

Richard strongly believes the most human company wins. Modern technology redefines our ability to understand our customers, partners, and employees. It empowers a balanced business approach that keeps people at the center. It supports a living set of values in an unprecedented manner. Companies who use the art and science of relationships differentiate themselves.