Bring your data together through analysis and strategic planning.
Build better partner relationships and engagement through data-driven strategies.
Design compelling messaging that aligns all your audiences with your goals.
Accelerate revenue with the right combination of support for your business.
Increase revenue growth through proven sales transformation strategies and practices.
Richard Flynn is a recognized leader in channels and go-to-market business strategy and execution. A Founding Partner and Chief Marketing Officer for The Spur Group, Richard has over 25 years of go-to-market experience in sales transformation, channel management, and customer marketing. He leads the firm’s strategic planning and marketing efforts, including customer experience, competitive strategy, and market execution.
Richard has personally helped clients such as Dell, NetApp, Cisco, and VMware shape customer experiences, define sales processes, and structure channel efforts. Previously, Richard held several senior customer and partner-focused roles in industry-leading technology firms.
Richard’s experience includes developing and managing Microsoft’s partner program; working with Dell, NetApp, and Cohesity on their partner strategy; and overseeing transformational projects at Cisco and VMware.
Richard’s key skills include:
Richard strongly believes the most human company wins. Modern technology redefines our ability to understand our customers, partners, and employees. It empowers a balanced business approach that keeps people at the center. It supports a living set of values in an unprecedented manner. Companies who use the art and science of relationships differentiate themselves.
Dashboards reporting and visualizations
How to Boost Performance with Balanced Scorecards
Territory capacity modeling
How to Drive Impact with Channel Capacity Planning
Partner recruitment and activation
How a Channel Partner Recruitment Strategy Closes the Deal
Performance management and scoring
How to Use Partner Scoring to Increase Channel ROI
How Your Partner Business Proposition Gives You an Advantage
The Essential Guide to Partner Planning
Increase sales effectiveness
Why Your Go-To-Market Strategy Matters
Improve partner leverage
How Great Channel Leaders Unlock Powerful Revenue Acceleration
How to Build Winning Channel Partner Recruitment Content
Make an Impact: Know Your Channel Partner Health Index
How To Get Great Revenue Acceleration In Today's Tech Climate
How to Use Channel Incentives to Accelerate Revenue
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