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Richard Flynn

Co-Founder & CMO

Richard Flynn is recognized leader in channels and go-to-market business strategy and execution. Founding Partner and Chief Marketing Officer for The Spur Group, Richard has over 25 years of go-to-market experience in sales transformationchannel management, and customer marketing.  He leads the firm’s strategic planning and marketing efforts, including customer experience, competitive strategy, and market execution 

Richard has personally helped clients such as Dell, NetApp, Cisco, and VMware shape customer experiences, define sales processes, and structure channel efforts. Previously, Richard held several senior customer and partner-focused roles in industry-leading technology firms. 

Richard’s experience includes developing and managing Microsoft’s partner program; working with Dell, NetApp, and Cohesity on their partner strategy; and overseeing transformational projects at Cisco and VMware. 

Richard’s key skills include: 

  • Go-to-market and business planning 
  • Partner strategies, programs, and execution  
  • Customer & territory planning 
  • Messaging and content strategy 
  • Change management 

Richard strongly believes the most human company wins. Modern technology redefines our ability to understand our customers, partners, and employees. It empowers a balanced business approach that keeps people at the center. It supporta living set of values in an unprecedented manner. Companies who use the art and science of relationships differentiate themselves. 

Articles by Richard Flynn

Partner incentives

Why It's All About Driving Partner Performance

Improve partner leverage

How Great Channel Leaders Unlock Powerful Revenue Acceleration

Partner recruitment and activation

How to build a winning channel partner recruitment BOM

Performance management and scoring

Make an Impact: Know Your Channel Health Index

Performance management and scoring

How To Use Partner Scoring To Fuel Better Channel Management

Increase sales effectiveness

How To Get Great Revenue Acceleration In Today's Tech Climate

Partner incentives

Drive Revenue Acceleration with Smart Partner Incentives

Partner recruitment and activation

You Can't Buy Partner Love

Distribution and partner strategy

5 Tested Secrets To Amazing Channel Planning Results

Partner recruitment and activation

How To Target Content For Better Partner Recruitment

Governance process and review cadence

The Channel Management And Execution Excellence Link

Partner recruitment and activation

The Five Pitfalls That Will Kill Your Partner Recruitment