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Richard Flynn

Co-Founder & CMO

Richard Flynn is recognized leader in channels and go-to-market business strategy and execution. Founding Partner and Chief Marketing Officer for The Spur Group, Richard has over 25 years of go-to-market experience in sales transformationchannel management, and customer marketing.  He leads the firm’s strategic planning and marketing efforts, including customer experience, competitive strategy, and market execution 

Richard has personally helped clients such as Dell, NetApp, Cisco, and VMware shape customer experiences, define sales processes, and structure channel efforts. Previously, Richard held several senior customer and partner-focused roles in industry-leading technology firms. 

Richard’s experience includes developing and managing Microsoft’s partner program; working with Dell, NetApp, and Cohesity on their partner strategy; and overseeing transformational projects at Cisco and VMware. 

Richard’s key skills include: 

  • Go-to-market and business planning 
  • Partner strategies, programs, and execution  
  • Customer & territory planning 
  • Messaging and content strategy 
  • Change management 

Richard strongly believes the most human company wins. Modern technology redefines our ability to understand our customers, partners, and employees. It empowers a balanced business approach that keeps people at the center. It supporta living set of values in an unprecedented manner. Companies who use the art and science of relationships differentiate themselves. 

Articles by Richard Flynn

Dashboards reporting and visualizations

How to Boost Performance with Balanced Scorecards

Territory capacity modeling

How to Drive Impact with Channel Capacity Planning

Partner recruitment and activation

How a Channel Partner Recruitment Strategy Closes the Deal

Performance management and scoring

How to Use Partner Scoring to Increase Channel ROI

Compete programs

How Your Partner Business Proposition Gives You an Advantage

Partner recruitment and activation

The Essential Guide to Partner Planning

Accelerate Business Growth

Why Your Go-To-Market Strategy Matters

Increase Partner Effectiveness

How Great Channel Leaders Unlock Powerful Revenue Acceleration

Partner recruitment and activation

How to Build Winning Channel Partner Recruitment Content

Performance management and scoring

Make an Impact: Know Your Channel Health Index

Accelerate Business Growth

How To Get Great Revenue Acceleration In Today's Tech Climate

Partner incentives

How to Use Channel Incentives to Accelerate Revenue