The Spur Group

Spur Culture, Spur after hours

Spur After Hours: Work hard, play hard

Company culture runs deep If you had to pick between archery tag, curling, an urban scavenger hunt, or karaoke which would you pick?

Channel management, channel chief

Lessons learned from a Channel Chief pt.1

How to drive, measure, & show channel value This is the first in a series of 7 blogs that will cover:

Spur Culture, Spark Tank

Spark Tank: Make your ideas a reality

Just Keep Digging In 2014, I joined The Spur Group as an Associate Consultant, equally wide-eyed and bushy-tailed. My mind was set on resigning to a sponge for at least the first couple years, eager to learn from some of the best and brightest business consultants in the tech industry.

Business operations

THE how-to guide to running successful business operations. Pt 1

All companies and organizations, regardless of industry, size, or maturity, have a set of foundational activities required to run the business—often called “business operations.”

Spur Culture, Thought Leadership

Reach the Highest Bar of Quality

A few days ago marked the first day that climbing enthusiasts in the Pacific Northwest who want to venture above 4,800 feet could obtain their climbing permits for Mt St Helens. If you’ve climbed there, you know what a special place it is and if you haven’t, now is your chance! But the other day I heard that the online application to accept those much sought-after passes failed because the ...

Spur Culture, Hiring Practices, Recruiting

Hire for Potential Over Pedigree

The Spur Group is unusual because we hire for potential over pedigree. Our industry is full of consulting firms who over pivot on years of industry experience, The Spur Group seeks to find a balance between experienced candidates with the drive to teach and new talent with the courage to learn. When hiring for entry level Associate Consultant positions, we select based on the candidate’s capacity ...

Community Service, Spur Culture

The Spur Group Community Service & Giving Program

Why I started the program, how it has been successful, and how we plan to be active, socially responsible stewards of our community by supporting local nonprofit organizations.

Channel management, Sales transformation, Connected communication, channel playbook

You Wouldn't Build a House Without a Blueprint, So Why Build a Channel Without a Playbook?

Companies spend millions on their channels every year, and they should. There's partner recruiting to be done, demand generation to conduct, marketing collateral to be made, and a field to manage. The hope is that the money put into these areas is money well spent.

Channel management, Product growth map, channel strategy, Product growth profile

Product Growth Mapping: Driving the Channel Strategy

In an age where new products are hitting the marketplace at an unprecedented rate, companies are tasked with the challenge of developing strategies on how to best invest in the channel and get the right partners selling the right products at the right time. Having a robust understanding of where each of your products is in the growth cycle takes the guess work out of where you should invest with ...

Channel management, Connected communication, Channel recruitment, partner recruitment, partner recruitment bom

How to Build a Winning Channel Partner Recruitment BOM

Having trouble recruiting the right partners who will consistently rep your solution over the competition's? You aren’t alone. The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners.

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The Spur Group Blog

Revenue acceleration thought leadership from The Spur Group

Spur After Hours: Work hard, play hard

Lessons learned from a Channel Chief pt.1

Spark Tank: Make your ideas a reality

THE how-to guide to running successful business operations. Pt 1

Reach the Highest Bar of Quality

Hire for Potential Over Pedigree

The Spur Group Community Service & Giving Program

You Wouldn't Build a House Without a Blueprint, So Why Build a Channel Without a Playbook?

Product Growth Mapping: Driving the Channel Strategy

How to Build a Winning Channel Partner Recruitment BOM

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