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Clara Merlino

Articles by Clara Merlino

Give smarter, give more

Why we offer our consulting services pro bono and what we learned from our first experience.
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The Spur Group Community Service & Giving Program

Why I started the program, how it has been successful, and how we plan to be active, socially responsible stewards of our community by supporting local nonprofit organizations.
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You Wouldn't Build a House Without a Blueprint, So Why Build a Channel Without a Playbook?

Companies spend millions on their channels every year, and they should. There's partner recruiting to be done, demand generation to conduct, marketing collateral to be made, and a field to manage. The hope is that the money put into these areas is money well spent.
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