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Principal

Jeff Betts

Jeff is a leader in The Spur Group’s executive communications and marketing communications practice with over 12 years of industry experience. Jeff has led and managed teams responsible for comprehensive rebranding and marketing efforts for fortune 500 companies such as Microsoft and Cisco. He brings a wealth of experience coupled with a meticulous and results-driven approach to enable companies to optimize marketing impact and realize critical business objectives.

Articles by Jeff Betts

A Survival Guide For The Time Zone Warrior

You have just been handed your assignment – lead a sales and marketing engagement for a new solution.You are unfamiliar with the products and this is highly technical stuff. There’s a tight deadline, but you’ve done this before. So no problem, right?
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