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Senior Manager

Karen Roberts

Karen is a technology marketing professional with 35 years of experience in strategic planning, business development, industry, segment and partner marketing and product management. She is passionate about how technology can change the way we do business, the way we communicate and the way people work with each other. She has previously held leadership roles at Microsoft and IBM, and consulted with many of the industry’s foremost software and services companies.

Articles by Karen Roberts

Top 5 Pillars to Pulling Off a Successful Event

Whether it be a large in-person strategic event, a training event, a webinar, or a focus group, these five pillars are essential to establishing the best event for you and your customers. 
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Is Your Business Ready For AI Solutions?

Microsoft set a path to foster a responsible and ethical approach to AI, and turned to The Spur Group for comprehensive content creation and GTM execution.
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How our client, Sunrise Technology LLC, is re-imagining the in-store retail experience

Over the past several months, The Spur Group has had the distinct pleasure of helping Sunrise Technology LLC develop their Retail-as-a-Service (RaaS) GTM strategy, as well as build messaging, positioning, and marketing collateral for their exciting, transformative new retail technology reveal at NRF 2019. Sunrise EDGE Shelf and LEAP are redefining the in-store experience for Kroger and other ...
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Reach the Highest Bar of Quality

A few days ago marked the first day that climbing enthusiasts in the Pacific Northwest who want to venture above 4,800 feet could obtain their climbing permits for Mt St Helens.  If you’ve climbed there, you know what a special place it is and if you haven’t, now is your chance! But the other day I heard that the online application to accept those much sought-after passes failed because the ...
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