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Pat Carroll

Pat is a principal leading projects focused on enhancing revenue growth via direct sales and partner channels in Fortune 500 companies. Prior to Spur, Pat was Director of Partner Programs and Marketing at VMware. He also was a sales leader at Microsoft for over 14 years, managing SMB and Enterprise global sales teams. Currently Pat is focused on leveraging his experience on behalf of his customers wanting to re-engineer their channel and sales strategies.

Articles by Pat Carroll

4 Steps Channel Chiefs Need To Follow To Hit Their Revenue Targets

Channel chiefs face many challenges as their corporation grows, especially when it comes to driving revenue and new product initiatives through partners. Often companies focus on a single metric (revenue) as a measurement of success. However, as companies grow, revenue is only one of many variables that contribute to short term and long term success.
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