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Principal Emeritus

Ray Rasmussen

Ray founded our consulting business 15 years ago. As a Principal Emeritus, he has taken a step back from the day-to-day operations of the firm to focus on strategic client engagements.

Articles by Ray Rasmussen

Decisions, decisions...

Decisions, large and small are important.  They move organizations forward.  Unfortunately, mostly organizations are terrible about making decisions.  See if any of this seems familiar.
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Your presentation is too simple

I am going out on a limb here. Someone has told you to use big photographs, few words, fewer numbers in your executive presentation.
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5 techniques to drive audience engagement

If you want to drive to deep insights and strong team alignment, consider applying techniques that compel your audience to think with you. This is most effective when you need to have strong intellectual and emotional connections. Effectively, you need to discuss something really important.
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Treat technical marketing different than consumer marketing

For years we’ve been talking about go-to-market strategy and how it impacts revenue acceleration. It’s no secret that the formula has changed. Before your product advantage could drive revenue for months or years. No longer is that a probable scenario. Most often, product advantage is short lived and won’t drive your revenue goals. Successful revenue acceleration requires that you align your ...
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Forget the golden rule: Treat people the way they want to be treated

You were told all the way through your formative years that you should treat others the way you want to be treated. If you want to be most effective, stop that.  I am going to argue that there are multiple management techniques that one should consider and I will argue that these techniques are most effective when you tune them to the person with which you are dealing.
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Why "good enough" isn't

Your business is growing at 100 mph. And you're building it as fast as you can. So you settle for “good enough” on many things. Stop. Often, good enough just isn’t.
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A proud growth award winner explains why it's not about growth

This year, The Spur Group made it onto the Inc 5000 list. We're very proud be recognized by Inc. Magazine as one of the fastest growing, privately held companies in the U.S. It's an incredible honor that could not have been achieved without our phenomenal team of consultants and other professionals. I cannot thank our people enough for all of their hard work.
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The 5 things required in an effective introductory email

We do sales force transformation all the time. For large companies much of the opportunity is around efficiency and effectiveness. There is generally too much management, ironically coupled with not enough process.
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5 steps to a killer messaging framework that will save you

Saying a messaging framework can save you might seem a little strong.  But a well-crafted Messaging Framework can save you hundreds of hours and, ultimately, make your field and partners significantly more effective.
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