Within the marketing and communication space, messaging can take many forms. From general messaging to a broad audience to hyper-targeted content, each type of messaging...
With the right strategy and commitment, you can fundamentally change your partner relationships for the better. We recommend thinking about partners on an individual basis...
What is missing from many channel programs today? A deliberate and comprehensive partner experience that takes into account the unique needs of each partner type. Most...
Within an infinite number of corporate events out there, how can you make sure yours stands out? Better yet, when your event is over, how do you ensure your attendees will...
Putting together a strategy for a corporate event can be intimidating, even in the best of times. The past few years have certainly made event planning even more complicated...
The Spur Group has been acquired by Reply [MTA, STAR: REY] and joins the Reply network of companies worldwide. The Spur Group, the U.S.-based go-to-market consulting and...
No one likes working on a chaotic project. But, ensuring a project runs smoothly is easier said than done.
The way you plan a project before it’s launched is just as important as the way you manage it going forward. If a team kicks off a project without the right amount of...
Project management is a complex area of business with almost endless strategies, processes, and ideas. You might be feeling overwhelmed with what type of project management...
