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The Spur Group

Revenue acceleration results that matter

Articles by The Spur Group

Delivering an impactful presentation

Five tips for connecting with your audience It’s the sort of thing nightmares are made of...
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The Spur Group and COVID-19

While we still don’t know the real impact of COVID-19, its effects are widely being felt here in Seattle and within our client base. We wanted to take this moment to reassure you and share how we are dealing with the situation.
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How to increase results with your partner ecosystem

Partners today offer far more value than just being a scaled extension of a vendor’s sales force. They often have deep relationships with your most important end-customers, and influence aspects of your deals, whether it is the:
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Top 5 Pillars to Pulling Off a Successful Event

Whether it be a large in-person strategic event, a training event, a webinar, or a focus group, these five pillars are essential to establishing the best event for you and your customers. 
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Is Your Business Ready For AI Solutions?

Microsoft set a path to foster a responsible and ethical approach to AI, and turned to The Spur Group for comprehensive content creation and GTM execution.
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How our client, Sunrise Technology LLC, is re-imagining the in-store retail experience

Over the past several months, The Spur Group has had the distinct pleasure of helping Sunrise Technology LLC develop their Retail-as-a-Service (RaaS) GTM strategy, as well as build messaging, positioning, and marketing collateral for their exciting, transformative new retail technology reveal at NRF 2019. Sunrise EDGE Shelf and LEAP are redefining the in-store experience for Kroger and other ...
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Give smarter, give more

Why we offer our consulting services pro bono and what we learned from our first experience.
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Decisions, decisions...

Decisions, large and small are important.  They move organizations forward.  Unfortunately, mostly organizations are terrible about making decisions.  See if any of this seems familiar.
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Spur After Hours: Work hard, play hard

Company culture runs deep If you had to pick between archery tag, curling, an urban scavenger hunt, or karaoke which would you pick?
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Lessons learned from a Channel Chief pt.1

How to drive, measure, & show channel value This is the first in a series of 7 blogs that will cover:
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