Articles by The Spur Group

Event strategy and content, Engage your audiences

Delivering an impactful presentation

Five tips for connecting with your audience It’s the sort of thing nightmares are made of...

About The Spur Group

The Spur Group and COVID-19

While we still don’t know the real impact of COVID-19, its effects are widely being felt here in Seattle and within our client base. We wanted to take this moment to reassure you and share how we are dealing with the situation.

Partner recruitment and activation, Improve partner return

How to increase results with your partner ecosystem

Partners today offer far more value than just being a scaled extension of a vendor’s sales force. They often have deep relationships with your most important end-customers, and influence aspects of your deals, whether it is the:

Event strategy and content, Marketing, Engage your audiences, Generate results, Activate stakeholders

Top 5 Pillars to Pulling Off a Successful Event

Whether it be a large in-person strategic event, a training event, a webinar, or a focus group, these five pillars are essential to establishing the best event for you and your customers.

About The Spur Group, Artificial intelligence, Engage your audiences, Gain actionable insights, Data, Generate results, Activate stakeholders, Operations

Is Your Business Ready For AI Solutions?

Microsoft set a path to foster a responsible and ethical approach to AI, and turned to The Spur Group for comprehensive content creation and GTM execution.

About The Spur Group, Generate results, Operations, Fuel execution excellence

How our client, Sunrise Technology LLC, is re-imagining the in-store retail experience

Over the past several months, The Spur Group has had the distinct pleasure of helping Sunrise Technology LLC develop their Retail-as-a-Service (RaaS) GTM strategy, as well as build messaging, positioning, and marketing collateral for their exciting, transformative new retail technology reveal at NRF 2019. Sunrise EDGE Shelf and LEAP are redefining the in-store experience for Kroger and other ...

About The Spur Group

Give smarter, give more

Why we offer our consulting services pro bono and what we learned from our first experience.

Change management, About The Spur Group

Decisions, decisions...

Decisions, large and small are important. They move organizations forward. Unfortunately, mostly organizations are terrible about making decisions. See if any of this seems familiar.

About The Spur Group

Spur After Hours: Work hard, play hard

Company culture runs deep If you had to pick between archery tag, curling, an urban scavenger hunt, or karaoke which would you pick?

Improve partner return, Generate results, Partners

Lessons learned from a Channel Chief pt.1

How to drive, measure, & show channel value This is the first in a series of 7 blogs that will cover:

The Spur Group

Articles by The Spur Group

Delivering an impactful presentation

The Spur Group and COVID-19

How to increase results with your partner ecosystem

Top 5 Pillars to Pulling Off a Successful Event

Is Your Business Ready For AI Solutions?

How our client, Sunrise Technology LLC, is re-imagining the in-store retail experience

Give smarter, give more

Decisions, decisions...

Spur After Hours: Work hard, play hard

Lessons learned from a Channel Chief pt.1

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