Channel Chats Episode 1: The Building Blocks of a Channel Strategy

In our first Channel Chat episode, The Spur Group's CMO, Richard Flynn, (virtually) sits down with Baptie & Co. CEO, Rod Baptie, to discuss the building blocks of cultivating a successful channel strategy.

Rod Baptie is the President and Founder of Baptie & Co, the world’s leading provider of channel best practices and how-to information for executives in the technology and telecom industries. For over 20 years, Baptie & Co has built a strong community of channel leaders through its world-renowned seminars and events, including the annual Channel Focus conference. Baptie & Co continues to provide valuable expertise on the latest trends and best practices in the channel space.

Check out the other episodes in the series:

Channel Chats Episode 2: Partner Insights From a Cloud Leader

Channel Chats Episode 3: How Cloud is Changing Partner Relationships

Channel Chats Episode 4: Channel Technology and the Partner Experience

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