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    May 4, 2021

    Channel Chats Episode 2: Partner Insights From a Cloud Leader

    In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase, SVP WW Partners & Alliances. Snowflake is the engine that powers and provides access to the Data Cloud a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.

    Snowflake has quickly scaled to one of the fastest-growing data ecosystems to date and with the Snowflake Partner Network (SPN) Kapase's team continues to drive tremendous momentum with the cloud-first program.

    Check out the episode below to learn more about using data in the channel space, evolving a channel program from transactional re-selling to a services-based model, and what traditional technology firms can learn from cloud companies. 

    Highlights of the conversation include: 
    • What's unique about channel management at Snowflake
    • Co-selling versus re-selling with partners
    • Aligning channel and field sales
    • How to measure consumption and deal registration
    • The increasing role of services and training in the channel space
    • Embracing the creativity of partners
    • Why the partner experience is more important than ever before
    • Opportunities for data monetization

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