After 10 months as a business, The Spur Group was named one of the best places to work in Washington by Seattle Business magazine.
We are proud of the award. It reflects our commitment to one another and our growth in a very short period to a mid-size company.
We hope it makes us attractive to some of the very high-talent people out there, like you.
But, the purpose of this article is to argue that people should look further. Our senior management team that comes from Booz Allen, Citrix, IBM, Microsoft, Deloitte and other fine companies has concluded that many things matter. And that you have to get many things right for your company to flourish.
Here are 5 things you may have heard are the singular keys to corporate success:
1. “The only thing we care about is pleasing customers.” It is one of the great things about capitalism that you have to make your customers (or in our case, clients) consistently happy, or you run the risk of losing their business. Think Nordstrom. But what if your marketing never reaches potential customers. Or, what if your sales team is not effective at closing sales? You have to have customers to keep them.
2. “Without sales, there is nothing.” This is true as far as it goes. And many big companies have been built on the strength of a good sales approach. Think Herbalife. Return customers, however, require a good experience and a feeling that they got great value for the money they spent. Which means great delivery and effective operations.
3. “Execution is everything.” There are companies that pride themselves on their ability to execute. Think UPS. But it is not everything they have to think about. Vast investments are required in many businesses, making the careful management of the financial resources of the company essential. If you want to keep executing, you have to know where your money is coming and going.
4. “Marketing wins.” We believe this too. Think Beats Electronics. People need to know you are out there. Your brand needs to mean something. But that means little if you are not delivering valuable things to market.
5. “IT is our strategic advantage.” IT can be an advantage to some companies. Think Amazon. But today, if your people cannot work together easily over great distances – if you don’t have clear ways to collect and analyze every piece of business data you have – it is difficult to flourish. Company differentiation may depend on strong IT insights, but it only begins there. Actual attainment comes through everything that follows. Think Kindle.
Here is what we have concluded: If you have to be great at customers, great at sales, great at execution, great at marketing and expert at IT systems – there is only one way to get there – through the dedicated efforts of every single person on your team.
And this is what I want to say most: The success we have known to-date stems directly from the team of people we have – as every person here commits the time, the effort and the brainpower to make the range of things necessary to succeed – and work very well. If you are looking for a promising career, look for a company that does well across critical business disciplines. Think The Spur Group.