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Top 5 Pillars to Pulling Off a Successful Event

Whether it be a large in-person strategic event, a training event, a webinar, or a focus group, these five pillars are essential to establishing the best event for you and your customers. 
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Is Your Business Ready For AI Solutions?

Microsoft set a path to foster a responsible and ethical approach to AI, and turned to The Spur Group for comprehensive content creation and GTM execution.
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Driving business impact with your data – Part 3

3 steps to delivering executive level insight In parts 1 & 2 of this series we discussed how to design effective dashboards and how to evaluate data reporting to ensure value. In this blog, we will wrap up our three-part series on with The Spur Group’s methodology to uncovering and delivering insights.
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Driving business impact with your data – Part 2

3 questions that lead to successful dashboards This is part two of our three-part series on The Spur Group’s methodology to delivering insights through data. In this blog we will be building off of the foundational elements of dashboard design that we previously laid out and take a closer look at the questions to consider when constructing your reporting.
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Driving business impact with your data – Part 1

3 steps to building dashboards that get used This blog kicks-off a three-part series on The Spur Group’s methodology to delivering insights through data reporting and dashboards.
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How our client, Sunrise Technology LLC, is re-imagining the in-store retail experience

Over the past several months, The Spur Group has had the distinct pleasure of helping Sunrise Technology LLC develop their Retail-as-a-Service (RaaS) GTM strategy, as well as build messaging, positioning, and marketing collateral for their exciting, transformative new retail technology reveal at NRF 2019. Sunrise EDGE Shelf and LEAP are redefining the in-store experience for Kroger and other ...
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5 Key Benefits Business Intelligence Provides Your Organization              (Part 5 of 5)

Diving deeper into the Business Operations Framework with a look at Business Intelligence In the previous blog of our Business Operations framework series we focused on the fundamentals of Initiative Execution, highlighting the importance of executing on your strategy and design. Now we turn our attention to Business Intelligence, and the value it can offer your business, in the final installment ...
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I care about what’s done, not what you’re doing

Traditional project management only gets you so far Traditional, PMI certified project management relies heavily on managing to task lists. First, you’d organize your activities, then establish a timeline, and finally align contributors to each activity.
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Does your marketing and sales enablement content need a tune-up?

There are 3 key questions to ask. Is your marketing and sales enablement content driving the results that you need? If your answer is no, you aren’t alone. Building strong content is a tough job even if you have a killer content strategy, passionate subject matter experts, and the resources needed to execute.
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3 Fundamentals Of Effective Initiative Execution                       (Part 4 of 5)

Diving deeper into the Business Operations Framework with a look at Initiative Execution In our last blog, we covered The Spur Group’s point of view on Operations Design, describing the key considerations an organization should make to succeed at both the day-to-day and broader strategic initiatives.
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