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Thought Leadership Blog

1 min read

Channel Chats Episode 2: Partner Insights From a Cloud Leader

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by ...
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< 1 min read

Channel Chats Episode 3: The Cloud and Partner Relationship Management

For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross ...
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4 min read

Build Marketing Messaging that Resonates with Multiple Audiences

Within the marketing and communication space, messaging can take many forms. From general ...
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3 min read

Three Reasons to Enlist Outside Support for Your Messaging Framework

Your messaging and positioning framework is one of the most valuable resources for ...
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5 min read

Accelerate Channel Success With the New Partner Experience Model

With the right strategy and commitment, you can fundamentally change your partner ...
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22 min read

How To Create a Meaningful Corporate Presentation

Within an infinite number of corporate events out there, how can you make sure yours ...
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24 min read

How To Get Started With Corporate Event Strategy

Putting together a strategy for a corporate event can be intimidating, even in the best ...
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3 min read

How Do I Encourage Our Channel Partners To Use Partner Software?

Before you can incentivize your channel partners to use your portal or other partner ...
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5 min read

What the Best Channel Partner Programs All Have in Common

Does your partner program have just one track? Do you have multiple partner programs? Are ...
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