The Spur Group

Spur Culture, Hiring Practices, Recruiting

Hire for Potential Over Pedigree

The Spur Group is unusual because we hire for potential over pedigree. Our industry is full of consulting firms who over pivot on years of industry experience, The Spur Group seeks to find a balance between experienced candidates with the drive to teach and new talent with the courage to learn. When hiring for entry level Associate Consultant positions, we select based on the candidate’s capacity ...

Community Service, Spur Culture

The Spur Group Community Service & Giving Program

Why I started the program, how it has been successful, and how we plan to be active, socially responsible stewards of our community by supporting local nonprofit organizations.

Channel management, Sales transformation, Connected communication, channel playbook

You Wouldn't Build a House Without a Blueprint, So Why Build a Channel Without a Playbook?

Companies spend millions on their channels every year, and they should. There's partner recruiting to be done, demand generation to conduct, marketing collateral to be made, and a field to manage. The hope is that the money put into these areas is money well spent.

Channel management, Product growth map, channel strategy, Product growth profile

Product Growth Mapping: Driving the Channel Strategy

In an age where new products are hitting the marketplace at an unprecedented rate, companies are tasked with the challenge of developing strategies on how to best invest in the channel and get the right partners selling the right products at the right time. Having a robust understanding of where each of your products is in the growth cycle takes the guess work out of where you should invest with ...

Channel management, Connected communication, Channel recruitment, partner recruitment, partner recruitment bom

How to build a winning channel partner recruitment BOM

Having trouble recruiting the right partners who will consistently rep your solution over the competition's? You aren’t alone. The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners.

Channel recruitment, Partner business plan

The Essential Guide to Partner Business Planning

Every business wants to accelerate their revenue. It is one of the most common business goals, and one of the hardest to reliably accomplish. Combining product advantage with go-to-market efficacy is the key to consistently achieving revenue acceleration.

Channel management, Channel planning

5 Tested Secrets To Amazing Channel Planning Results

At the core of an effective channel management strategy lies a comprehensive channel plan that influences customer and partner behavior and drives desired business outcomes. Simply put, channel planning aims to put the right quantities of the right products in the right places at the right times to satisfy customer demands in an efficient, cost-effective manner. While the concept seems elementary ...

Channel management, Channel health index

Make an Impact: Know Your Channel Health Index

It is impossible to ensure your channel efforts are paying off unless you have an objective, data-driven view of your teams' and programs' performance. Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. To ensure your channel strategy, performance and go-to-market approach are where they ...

Channel management, Channel recruitment, Partner onboarding

Are you prepared to prepare your channel?

The scenario: you previously recruited partners for your channel - maybe by referencing the key elements needed to do so in our recent channel recruiting blog - and obtained top-notch talent that is ready to sell.

Bill Lipsin Joins The Spur Group

The Spur Group announced today that Bill Lipsin joined the firm to further develop their growing portfolio of go-to-market, channel services. Bill comes with a wealth of experience within the high-tech industry, having spent the last 12 years as a channel sales veteran. Bill spent the last 2 years providing channel chief expertise at NetApp and is credited with impressive gains with channel ...

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The Spur Group Blog

Revenue acceleration thought leadership from The Spur Group

Hire for Potential Over Pedigree

The Spur Group Community Service & Giving Program

You Wouldn't Build a House Without a Blueprint, So Why Build a Channel Without a Playbook?

Product Growth Mapping: Driving the Channel Strategy

How to build a winning channel partner recruitment BOM

The Essential Guide to Partner Business Planning

5 Tested Secrets To Amazing Channel Planning Results

Make an Impact: Know Your Channel Health Index

Are you prepared to prepare your channel?

Bill Lipsin Joins The Spur Group

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