<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1691976594387096&amp;ev=PageView&amp;noscript=1">

How The Spur Group can help you accelerate revenue



The Spur Group is a consulting firm that wants to do more than just provide you with a business strategy. We want to grow with you and accelerate your revenue by providing a level of support and guidance that other consulting firms simply do not offer. With decades of experience and proven success in transformative revenue acceleration, The Spur Group can be your number one resource in achieving ultimate business growth.

Strategy alone isn't going to execute your business plan and inspire growth: you need a system in place for sales and channel management, and a way to evaluate and measure results. You need the ideal team of experts who will be there to assist you in all steps from forming your organizational infrastructure to keeping up the momentum and monitoring performance. You need a consultant who can deliver the results that you are looking for when it comes to the growth and scaling your business.

The Spur Group places emphasis on fueling your business growth with the principles of revenue acceleration and transforming your company's market position into a world leader.

What is Revenue Acceleration?

In the absolute simplest terms, revenue acceleration is measured with a formula:

Revenue Acceleration = Product Advantage x Go-To-Market Efficacy

Product advantage is a component of your overall competitive advantage, but not the entire picture. There was a time when product advantage was all you needed to have a favorable revenue acceleration rate. All business leaders had to do was design and sell a product that was superior to what the competition offered, and cultivate a loyal customer base.

Today, this is no longer the case. Technology offers consumers more choices and has given product leadership more competition. Having a quality product is not enough anymore. Product advantage alone isn't going to get you millions in sales like it did in the halcyon days. Businesses have been floundering because they rely on this old interpretation of the revenue acceleration model when they need to put more weight on the second factor: go-to-market efficacy (GTM.)

In the technology-driven modern business world, GTM trumps product advantage in determining how fast your business will accelerate revenue and gain market share. This requires not only a sound business strategy, but most of all a shrewd and swift execution. GTM ultimately depends on, and is composed of, a synergistic approach to effective sales empowerment, strategic channel management, strong marketing execution and efficient business operations.

Our Services

With decades of experience leading the world's top tech companies who now rely on us for consistent growth, The Spur Group is uniquely poised to increase your go-to-market efficacy. We offer the following services when you partner with us to advance your sales growth:

        • Sales Transformation: Big data and other technological forces have changed the way that sales happen. We have the tools and strategies to help you get more sales and optimize effectiveness.
        • Channel Management: Your sales may be sinking and not because you lack a great product: you may be selling in the wrong places. Sales channels change so frequently because of technology. Our data-centric insights on channel visibility and velocity lead point you to superior performance.
        • Connected Communications: Communication is key to a successful business. Even if your market position is enviable, it can quickly fall if your message isn't reaching your audience at all let alone in an engaging manner. Let The Spur Group help you craft a narrative that produces results.
        • Business Operations: Keeping your operations efficient is what accelerates revenue. We can provide the support that you need for managing your sales and marketing teams as well as change management and scaling your business.

The difference that you see when working with The Spur Group is palpable. Technology, sales, and data are the language that we speak, and we're your Rosetta Stone for accelerating your revenue beyond what you thought was possible. Talk to us today about what we can do for your business!

Richard Flynn

Richard Flynn

Richard Flynn is a recognized leader in channels and go-to-market business strategy and execution. A Founding Partner and Chief Marketing Officer for The Spur Group, Richard has over 25 years of go-to-market experience in sales transformation, channel management, and customer marketing. He leads the firm’s strategic planning and marketing efforts, including customer experience, competitive strategy, and market execution.