In our fourth installment of Channel Chats, CMO Richard Flynn welcomes channel sales expert Raegan Wilson, who is a new Managing Director at The Spur Group. Raegan has 20...
For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross Brown who is the VP, Cloud Go-to-Market. Oracle is a cloud applications and...
In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase, SVP WW Partners & Alliances. Snowflake is the engine...
6 keys for building an effective partner journey Investing in your partner journey is essential to growing your business. Similar to a customer journey, a partner journey...
Managing our lives through the COVID-19 pandemic leaves us constantly adjusting to the never-ending social, emotional, financial, and physical impacts of the virus. These...
In the early days of the cloud, companies could easily hook customers ready to try it by simply offering them access. However, in today’s maturing cloud market, providing...
Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you ...
Over the past several weeks, we’ve focused on the key pre-engagement stages of shaping your partner channel, which we’ve bucketed into four key steps:
Channel partner incentives are often the largest single channel management spend for many channel leaders today and they raise a myriad of challenges.
