With the right strategy and commitment, you can fundamentally change your partner relationships for the better. We recommend thinking about partners on an individual basis...
What is missing from many channel programs today? A deliberate and comprehensive partner experience that takes into account the unique needs of each partner type. Most...
Before you can incentivize your channel partners to use your portal or other partner software, make sure you ask your internal teams the following questions regarding your ...
Does your partner program have just one track? Do you have multiple partner programs? Are your tiers named after precious metals? Do you keep trying to garner more partner...
In our industry, there are few roles as opaque as the head of channel. It's fairly simple to define the VP of sales role, chief marketing officer, or chief financial officer.
In our fourth installment of Channel Chats, CMO Richard Flynn welcomes channel sales expert Raegan Wilson, who is a new Managing Director at The Spur Group. Raegan has 20...
For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross Brown who is the VP, Cloud Go-to-Market. Oracle is a cloud applications and...
In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase, SVP WW Partners & Alliances. Snowflake is the engine that...
