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Thought Leadership Blog

9 min read

7 Steps for Success With Your Cloud Go-To-Market Strategy

In the early days of the cloud, companies could easily hook customers ready to try it by ...
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18 min read

The Essential Guide to Partner Planning

Build your partner planning framework Partner planning aims to have the right quantity of ...
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9 min read

How to Achieve Sustainable Growth With a Partner Journey Map

6 keys for building an effective partner journey Investing in your partner journey is ...
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5 min read

Mastering Channel Management To Unlock Your Partner Ecosystem

A Comprehensive Guide to Streamlining and Optimizing Your Channel Management Strategy
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< 1 min read

Channel Chats Episode 1: The Building Blocks of a Channel Strategy

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1 min read

Channel Chats Episode 2: Partner Insights From a Cloud Leader

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by ...
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< 1 min read

Channel Chats Episode 3: The Cloud and Partner Relationship Management

For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross ...
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5 min read

Accelerate Channel Success With the New Partner Experience Model

With the right strategy and commitment, you can fundamentally change your partner ...
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3 min read

How Do I Encourage Our Channel Partners To Use Partner Software?

Before you can incentivize your channel partners to use your portal or other partner ...
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