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How to build a winning channel partner recruitment BOM

Having trouble recruiting the right partners who will consistently rep your solution over the competition's? You aren’t alone. The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners.  
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The Essential Guide to Partner Business Planning

 Every business wants to accelerate their revenue. It is one of the most common business goals, and one of the hardest to reliably accomplish. Combining product advantage with go-to-market efficacy is the key to consistently achieving revenue acceleration.
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Are you prepared to prepare your channel?

The scenario: you previously recruited partners for your channel - maybe by referencing the key elements needed to do so in our recent channel recruiting blog - and obtained top-notch talent that is ready to sell.
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The 5 key elements of successful channel recruitment

Business model and technology shifts are occurring rapidly and channel programs need to react accordingly. You need partners and you need results - but don’t act quickly without the proper preparation. The key to any successful channel recruitment effort is having the right approach.
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The Five Pitfalls That Will Kill Your Partner Recruitment

Finding partners is relatively easy. By some estimates there are nearly 600,000 partner organizations around the world. In the US alone, there are an estimated 200,000 partners.
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How To Target Content For Better Partner Recruitment

Once you know what to say, then your need to think through who to say it to.  You should arm your partner recruitment sales team with content that focuses on three key roles in your targeted partners.
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The Most Essential Step For Successful Partner Recruitment

The essential first step to partner recruiting is to strengthen your partner business proposition.
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5 Simple Best Practices For Superior Partner Recruitment

Business model and technology shifts are occurring rapidly and channel programs need to react accordingly. Finding partners is relatively easy; technology companies need to recruit the right partners to win. The key to any successful partner recruitment effort is having the right approach.
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Effective Channel Partner Recruitment Closes The Deal

Over the past several weeks, we’ve focused on the key pre-engagement stages of shaping your partner channel, which we’ve bucketed into four key steps:
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The Right Channel Partner Profile Improves Recruitment Productivity

In 2001, the Oakland A's general manager Billy Beane realized that the team wasn't going to make the playoffs, even if he filled each position with the best players ranking among the regular stats everyone else referred to--how many home runs, error rate, etc. Documented in the film (& nonfiction novel) Moneyball, Beane took a different approach called sabermetrics, diving into the quantitative ...
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