There are 3 key questions to ask. Is your marketing and sales enablement content driving the results that you need? If your answer is no, you aren’t alone. Building strong content is a tough job even if you have a killer content strategy, passionate subject matter experts, and the resources needed to execute.
Companies spend millions on their channels every year, and they should. There's partner recruiting to be done, demand generation to conduct, marketing collateral to be made, and a field to manage. The hope is that the money put into these areas is money well spent.
Having trouble recruiting the right partners who will consistently rep your solution over the competition's? You aren’t alone. The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners.
If you want to drive to deep insights and strong team alignment, consider applying techniques that compel your audience to think with you. This is most effective when you need to have strong intellectual and emotional connections. Effectively, you need to discuss something really important.
For years we’ve been talking about go-to-market strategy and how it impacts revenue acceleration. It’s no secret that the formula has changed. Before your product advantage could drive revenue for months or years. No longer is that a probable scenario. Most often, product advantage is short lived and won’t drive your revenue goals. Successful revenue acceleration requires that you align your ...
"So we want to discuss how the SEs, AEs, and AR can be working with the Partner Team to optimize our To-/Through-/With- Marketing strategies, aligned to our BGs, regions, SMEs, and Corp Defined Objectives."