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Does your marketing and sales enablement content need a tune-up?

There are 3 key questions to ask. Is your marketing and sales enablement content driving the results that you need? If your answer is no, you aren’t alone. Building strong content is a tough job even if you have a killer content strategy, passionate subject matter experts, and the resources needed to execute.
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You Wouldn't Build a House Without a Blueprint, So Why Build a Channel Without a Playbook?

Companies spend millions on their channels every year, and they should. There's partner recruiting to be done, demand generation to conduct, marketing collateral to be made, and a field to manage. The hope is that the money put into these areas is money well spent.
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How to build a winning channel partner recruitment BOM

Having trouble recruiting the right partners who will consistently rep your solution over the competition's? You aren’t alone. The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners.  
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Your presentation is too simple

I am going out on a limb here. Someone has told you to use big photographs, few words, fewer numbers in your executive presentation.
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5 techniques to drive audience engagement

If you want to drive to deep insights and strong team alignment, consider applying techniques that compel your audience to think with you. This is most effective when you need to have strong intellectual and emotional connections. Effectively, you need to discuss something really important.
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We need a different approach for technical marketing

In Ray’s blog, he talked about how technical marketing differs from consumer marketing.
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Treat technical marketing different than consumer marketing

For years we’ve been talking about go-to-market strategy and how it impacts revenue acceleration. It’s no secret that the formula has changed. Before your product advantage could drive revenue for months or years. No longer is that a probable scenario. Most often, product advantage is short lived and won’t drive your revenue goals. Successful revenue acceleration requires that you align your ...
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Using a framework to define key elements

Last week we discussed the key steps in building a taxonomy. For a quick refresh, every taxonomy consists of four core concepts:
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Using language to drive clarity in thought

"So we want to discuss how the SEs, AEs, and AR can be working with the Partner Team to optimize our To-/Through-/With- Marketing strategies, aligned to our BGs, regions, SMEs, and Corp Defined Objectives."
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Two Words to Remove from Your Business Vocabulary: Part 2

Now that you have conquered busy, consider getting rid of the word can’t. While not as pervasive as “busy,” the limiting potential of ‘can’t’ makes it just as important to eliminate.
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