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5 common content development pitfalls, and how to avoid them

It's no secret that strong content drives better outcomes. Whether it's a campaign, sales enablement collateral, an executive presentation, you name it –  killer content makes all the difference. As of 2016, 76 percent of B2B marketers reported plans to produce more content than in previous years. Content marketing budgets have also increased among B2C companies this year. On average, 32 percent ...
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