Within the marketing and communication space, messaging can take many forms. From general messaging to a broad audience to hyper-targeted content, each type of messaging...
You’ve committed the time, the tools, and the talent. You’ve overcome challenges and emerged with a shining victory. Isn’t it time to toot your own horn a little? Your...
Your messaging and positioning framework is one of the most valuable resources for communicating your brand or product to an audience. A messaging framework is a documented...
New content is published online at an astounding rate. Estimates say that 2 billion blogs are published each year, not to mention all the other types of collateral shared...
Having trouble recruiting the right partners who will consistently rep your solution over the competition's? You aren’t alone. The most common partner recruitment pitfall...
"So we want to discuss how the SEs, AEs, and AR can be working with the Partner Team to optimize our To-/Through-/With- Marketing strategies, aligned to our BGs, regions,...
If you’ve been around the marketing hallways for a while, you’ve probably heard the buzz about selling benefits instead of features. But what does it mean? Is it just more...
