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Top 5 Pillars to Pulling Off a Successful Event

Whether it be a large in-person strategic event, a training event, a webinar, or a focus group, these five pillars are essential to establishing the best event for you and your customers. 
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5 techniques to drive audience engagement

If you want to drive to deep insights and strong team alignment, consider applying techniques that compel your audience to think with you. This is most effective when you need to have strong intellectual and emotional connections. Effectively, you need to discuss something really important.
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Don’t be coda-pendent

  Leave ‘em wanting more. It is the final day of your event. Musically speaking, it is the coda. And, no I don’t mean the Led Zeppelin album that was posthumously released after drummer John Bonham’s tragic death. I mean the summation or concluding section. The event has gone well for the most part. You have employed strategies outlined in prior blogs and, thus far, delivered a sensational event ...
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Make your event memorable

“Sweeeeeet Emooooooootion”…is a great Aerosmith song and happens to be featured in one of my favorite Disney Pixar films, Inside Out. While the movie never plays the entire song, the chorus plays enough to stick in your head. Why? Those two words sum up the movie’s message perfectly: emotions are key to creating lasting impressions.
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Be more interesting than a smart phone

Find unique ways to engage At events we hope to have memorable experiences and learn something worthwhile. Oftentimes, however, we end up listening to the same rinse-and-repeat presentations. We then slip into the auto pilot attendee mode where we slog between sessions trying to not fall asleep. Are we here because we have to be or because we want to be? We can’t remember. Is this why parties are ...
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Don’t disappoint

You’ve spent precious capital with the family to get to this event. The spouse has to go it alone with the kids, the kids are disappointed, you’re gone and the dog…well the dog is always happy to see you so that doesn’t really count. Now you just hope it’s all worth it.
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Get down to business

Business conferences provide so many different opportunities: learning and development, networking, inspiration, innovation. But at the end of the day it is just that, a business conference.
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Create a connection

Humanize your event Up to this point, I've written about how to set up events. From overall event objectives to building a community to getting each outside speaker and break out session to line up with your event's all-up messaging, we have covered aspects of organizing and preparing your event attendees and content. Equally important is connecting with your audience. You need to create a human ...
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Content is king

Don’t let it drop In recent weeks I talked about capturing the zeitgeist and using crowd sourcing for content topics most top-of-mind for your attendees. These are first steps to crafting great content for an event.
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Give your attendees some control

You’ve captured the zeitgeist and know exactly what your attendees are supposed to get out of your event. They are in your corner, you have your community. Now what?
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