The Spur Group | Blog | Event strategy and content

Event strategy and content, Engage your audiences

Delivering an impactful presentation

Five tips for connecting with your audience It’s the sort of thing nightmares are made of...

Event strategy and content, Marketing, Engage your audiences, Generate results, Activate stakeholders

Top 5 Pillars to Pulling Off a Successful Event

Whether it be a large in-person strategic event, a training event, a webinar, or a focus group, these five pillars are essential to establishing the best event for you and your customers.

Event strategy and content, Engage your audiences

Your presentation is too simple

I am going out on a limb here. Someone has told you to use big photographs, few words, fewer numbers in your executive presentation.

Event strategy and content, Marketing, Engage your audiences, Activate stakeholders

5 techniques to drive audience engagement

If you want to drive to deep insights and strong team alignment, consider applying techniques that compel your audience to think with you. This is most effective when you need to have strong intellectual and emotional connections. Effectively, you need to discuss something really important.

Event strategy and content, Engage your audiences

5 common content development pitfalls, and how to avoid them

It's no secret that strong content drives better outcomes. Whether it's a campaign, sales enablement collateral, an executive presentation, you name it – killer content makes all the difference. As of 2016, 76 percent of B2B marketers reported plans to produce more content than in previous years. Content marketing budgets have also increased among B2C companies this year. On average, 32 percent ...

Event strategy and content, Engage your audiences

Don’t be coda-pendent

Leave ‘em wanting more. It is the final day of your event. Musically speaking, it is the coda. And, no I don’t mean the Led Zeppelin album that was posthumously released after drummer John Bonham’s tragic death. I mean the summation or concluding section. The event has gone well for the most part. You have employed strategies outlined in prior blogs and, thus far, delivered a sensational event ...

Event strategy and content, Engage your audiences

Make your event memorable

“Sweeeeeet Emooooooootion”…is a great Aerosmith song and happens to be featured in one of my favorite Disney Pixar films, Inside Out. While the movie never plays the entire song, the chorus plays enough to stick in your head. Why? Those two words sum up the movie’s message perfectly: emotions are key to creating lasting impressions.

Event strategy and content, Engage your audiences

Be more interesting than a smart phone

Find unique ways to engage At events we hope to have memorable experiences and learn something worthwhile. Oftentimes, however, we end up listening to the same rinse-and-repeat presentations. We then slip into the auto pilot attendee mode where we slog between sessions trying to not fall asleep. Are we here because we have to be or because we want to be? We can’t remember. Is this why parties are ...

Event strategy and content, Engage your audiences

Don’t disappoint

You’ve spent precious capital with the family to get to this event. The spouse has to go it alone with the kids, the kids are disappointed, you’re gone and the dog…well the dog is always happy to see you so that doesn’t really count. Now you just hope it’s all worth it.

Event strategy and content, Engage your audiences

Get down to business

Business conferences provide so many different opportunities: learning and development, networking, inspiration, innovation. But at the end of the day it is just that, a business conference.

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The Spur Group Blog

Revenue acceleration thought leadership from The Spur Group

Delivering an impactful presentation

Top 5 Pillars to Pulling Off a Successful Event

Your presentation is too simple

5 techniques to drive audience engagement

5 common content development pitfalls, and how to avoid them

Don’t be coda-pendent

Make your event memorable

Be more interesting than a smart phone

Don’t disappoint

Get down to business

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