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The Most Essential Step For Successful Partner Recruitment

The essential first step to partner recruiting is to strengthen your partner business proposition.
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You Can't Buy Partner Love

“Successful” partner recruitment most often consists of offering up a platter of cookies: economic incentives, pre-qualified leads, or extensive sales and readiness. But there are fundamental flaws with this approach to recruitment.
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Your Partner Business Proposition Is Key

The partner business proposition is the value the channel receives from selling your company’s products and solutions. Forming a strong partner business proposition should be an essential element to any channel recruitment effort.
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