Partners today offer far more value than just being a scaled extension of a vendor’s sales force. They often have deep relationships with your most important end-customers, and influence aspects of your deals, whether it is the:
Having trouble recruiting the right partners who will consistently rep your solution over the competition's? You aren’t alone. The most common partner recruitment pitfall we’ve seen at The Spur Group is failing to align the right content and messaging to the right audience, in the right order, within your targeted partners.
Every business wants to accelerate their revenue. It is one of the most common business goals, and one of the hardest to reliably accomplish. Combining product advantage with go-to-market efficacy is the key to consistently achieving revenue acceleration.
The scenario: you previously recruited partners for your channel - maybe by referencing the key elements needed to do so in our recent channel recruiting blog - and obtained top-notch talent that is ready to sell.
Business model and technology shifts are occurring rapidly and channel programs need to react accordingly. You need partners and you need results - but don’t act quickly without the proper preparation. The key to any successful channel recruitment effort is having the right approach.
Companies are more dependent than ever on their partners for extended sales and services. As a result, managing your channel ecosystem is directly correlated to driving results and winning over new customers. In this blog, we’ll outline five different strategies for how you should build and manage your channel ecosystem.
Business model and technology shifts are occurring rapidly and channel programs need to react accordingly. Finding partners is relatively easy; technology companies need to recruit the right partners to win. The key to any successful partner recruitment effort is having the right approach.