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Hit your channel sales goals.

Your partners provide you with scale. We ensure you make the most of it.

Today’s channel leaders are being asked to do more with less.

To hit revenue targets, you need the right partners who are enabled to sell your solution and are committed to your mutual success.

Our holistic go-to-market approach to channel management ensures you and your customers get the scale needed to excel. Accelerate your revenue, increase your close rate, deliver solutions faster and more effectively, and drive customer success with our proven IP and thought partnership.

The Spur Group is a vital partner in VMware’s channel transformation efforts.

"As an example, we have achieved breakthroughs in the way we do channel capacity planning thanks to Spur’s services. Spur helped us gain programmatic insight into our partner ecosystem so we know where and how to invest for the most impact. If you are looking to address a channel challenge, I highly recommend Spur.”

Colleen Kapase

Vice President, Partner Go To Market Strategy

My experience with Spur has been outstanding.

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft ... it has been a pleasure working with all of them.”

Peter Cooper

Director of Product Marketing, Internet of Things

My experience with Spur has been outstanding.

“My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft ... it has been a pleasure working with all of them.”

Peter Cooper

Director of Product Marketing, Internet of Things

Set your channel up for success

Strong channel management involves seeing the big picture and knowing how to quantify all of its moving parts.

Our channel leaders have developed a comprehensive framework that takes a data-driven approach to all areas of channel management, including planning, recruitment, readiness, incentives, programs, operations, and more. We are experts at transforming your traditional channels with savvy, cloud-enabled partners for the modern business landscape.

It is crucial to increase customer usage and adoption of new technologies. We can help by ensuring your channel business is focused on end-customer success and adoption, and that the right technologies are in place and running at peak efficiency.

Through partnering with The Spur Group, you get more than just an IP solution. You get a thought-partner focused on your unique sales goals and channel dynamics. We listen to your concerns and set you up for success—within your company and beyond.

Sales Channel Management Matters

175

Consultants

1550

Engagements

550

Happy Clients

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Create a healthy partner ecosystem

Strengthen your channel efforts with insightful data

Download Whitepaper Now

Channel Management Services

Regardless of the challenges facing you and your team, our channel management and go-to-market experts have the right solution to accelerate your revenue.
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Channel Planning

Identify your partners and how to hit your business goals. Get better insight, performance, and accountability for revenue, satisfaction, and enablement goals.
Partner Business Planning + Partner Scoring + Capacity Planning + Channel Health Index + Product/Growth Mapping
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Channel Recruitment

As you bring more partners into the fold, build their devotion, increase your returns, and lower costs.
Partner Targeting + Compete Programs + Partner Onboarding + Partner Business Propositions + Recruitment BOM
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Channel Readiness

Make sure your partners have the selling and technical skills for your marketplace. Support your partners with practices that align with your products and services.
Campaign Development + Go-To-Market Planning + Partner Readiness BOM + Channel Program Manager Training + To-Partner Communication
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Channel Incentives

Create strategies to reward your partners, while increasing strategic focus, capability building, revenue performance, and new client acquisition.
Deal Registration + Incentive Frameworks + MDF Planning + ROI Assessment + Incentive Operations and Management
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Partner Programs

Jump start your business around your offerings. Compete better with a convincing partner business proposition and straightforward programs.
Program Design + Satisfaction Benchmarking + Cloud/IOT Transition + Advisory Councils + ISV Developer Programs
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Channel Operations

Align your field and partner strategies to win more customers, energize sales, and reduce channel friction.
Performance Scorecards + Pipeline Management + Sales Team Development + Role/Compensation/Coverage Design + Field Governance/ROB