Unifying siloed groups and agendas, our client garnered executive buy-in through a careful, disciplined, and collaborative process designed by The Spur Group. Our collaboration refreshed our client’s portfolio-level narrative and messaging to advance itself as the market leader, all within a short timeframe.
A consistent communications strategy and framework are essential to capturing customer and partner attention. A compelling, relatable, and focused story builds your audience’s trust and inspires them to action.
Our client owns a wide-ranging portfolio of security services and products. Through a company alliance, the group actively partners with more than 170 key security vendors. To achieve better security outcomes and to address a wider target group, the company integrates its products with vendor products.
With cybersecurity threats growing exponentially and rapidly emerging online, the security group wanted to evolve its strategic communication.
While the company built a customizable integration framework for nearly every product in its security portfolio, the group needed product messaging that unified across executives, teams, and programs.
The company also needed a common narrative to tie the entire security brand together in time to launch at a professional event for global sales teams, executives, and business leaders that was happening in 12 weeks.
With a small window of time to act, The Spur Group quickly assembled a team of experts to work closely with the leaders of each product team. Together, our team identified the differentiators for each product solution. We additionally determined their unique communication needs and priorities.
Our deliverables included:
The technology company trusted us based on our previous, successful collaborations together where we demonstrated industry and product knowledge. Our client also valued our storytelling ability for customer-facing narratives. Our teams varied the content to deliver the right mix of unique benefits, features, and differentiators to best convince its audience to act.
After implementing the strategies, our client launched a powerful, unified narrative across all product teams within the security group.
Our coordinated efforts produced cohesive messaging that clearly articulated value for each product within the portfolio and resonated with security customers. Furthermore, consistent communication helped advance our client as the security market leader.
The collaborative process achieved executive buy-in and alignment across the organization with common benchmarks of success. Project deliverables met or exceeded all deadlines, allowing for maximum impact and seamless coordination at planned events.
A step-by-step guide from The Spur Group for how to build a high-quality messaging framework to better align stakeholders and communicate consistently.
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