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THE 5CS: HOW TO DRIVE IMPACT WITH CHANNEL CAPACITY PLANNING

The 5Cs: How to Drive Impact with Channel Capacity Planning

A proven model to improve your partner strategy

5Cs Channel Capacity PlanningChannel management is managing customer wins, sales, and market coverage. At Spur Reply, we've helped clients build strong programs and distilled the process to its critical elements.

As a channel leader, your role is to ensure your company has the right number of partners in the right places, to drive the right results.

What you'll learn in this whitepaper:

 

1. The goal of capacity planning

From benchmarking to level-setting across the organization, why you should do capacity planning.

2. The 5Cs model

Spur Reply's proprietary model for measuring and driving capacity. 

3. Partner capacity versus partner scoring

The aggregate vs. individual view

4. How to build out your capacity plan

A field-tested process for developing a capacity plan

5. How to use your capacity plan

The three key types of processes you can implement after completing capacity planning

Spur Reply is a vital partner in VMware’s channel transformation efforts. As an example, we have achieved breakthroughs in the way we do channel capacity planning thanks to Spur’s services.

 

Colleen KapaseVP Partner GTM, Incentives, and Programs at VMware

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