Is your messaging falling short?
We share a step-by-step guide to building a strategy document for effective and consistent messaging, better aligned internal teams, and a single source of truth.
In the guide, you will learn exactly how to:
Step 1 - Conduct pre-research
Step 2 - Set the market context
Step 3 - Provide a solution overview
Step 4 - Define the target audience
Step 5 - Establish the value pillars
Step 6 - Write your copy blocks
Step 7 - Know what to put in your appendix