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Building an Effective Messaging Framework

The step-by-step guide

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Is your messaging falling short?

We share a step-by-step guide to building a strategy document for effective and consistent messaging, better aligned internal teams, and a single source of truth. 

In the guide, you will learn exactly how to:

Step 1 - Conduct pre-research

Step 2 - Set the market context

Step 3 - Provide a solution overview

Step 4 - Define the target audience

Step 5 - Establish the value pillars

Step 6 - Write your copy blocks

Step 7 - Know what to put in your appendix

Strengthen your communication efforts with this free guide

The Spur Group was instrumental in helping us hone important messaging and very quickly cascade it to highly-anticipated sales assets. They exhibited impressive skill and professionalism in navigating the many moving pieces and varying perspectives from key stakeholders across the project.

Mark Gallant | Sr Director Marketing, IoT Manufacturing Solutions, PTC