The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right?
As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at The Spur Group have identified the essential elements of partner planning and are ready to share with you.
Learn how to structure your partner planning
Build your partner planning framework
- From growth levers to evaluating partner performance, the 5 steps to an effective partner framework
Set the right goals
- Why working efficiently and creating balance is more important than gathering as many partners as possible
Benchmark your channel efforts against your direct sales
- How to use product growth mapping to make it happen
Roll it out to partners
- The 6 key questions to ask about your partner portfolio and the 4-step process to a practical, adjustable plan