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Improve Partner Leverage


Build relationships with the right partners in the right channels

Key Clients

Microsoft Vmware Cohesity NetApp Tanium UiPath
Partners can have a major impact on your bottom line — for better or for worse. Make sure it’s for the better by making small adjustments to partner recruitment, programs, and investments that result in major returns.

Our Solutions

Distribution & partner strategy

Set the best strategy to strengthen your ecosystem, scale your reach, and streamline your partner relationships to drive channel sales.

Recruitment and activation

Better manage your field and channel to attract, on-ramp, and activate partners with consistency, predictability, and scale.

Partner incentives

Reward the right partner behaviors to increase strategic focus, capability building, revenue performance, and new client acquisition.

Partner co-selling models

Co-sell through a structured go-to-market program to expand your reach, create new sales opportunities, and accelerate your revenues.

Partner business propositions

Combine strong messaging with data-driven analysis to attract the right partners and differentiate yourself from your competition.

Partner capacity modeling

Scale partner coverage, lower cost-of-sales, and work better with direct sales while increasing your ability to hit channel sales objectives.

Partner programs

Refresh your programs to better meet the changing needs of your customers, partners, and business.

Partner enablement

Strengthen your partner with the tools, strategies, and insights that give them the capabilities to beat the competition and drive revenues.

Build better partner relationships and engagement through data-driven strategies. 

Check out our resource hub for partner insights and strategies.  


See here

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Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, ​I highly recommend Spur.
Colleen Kapase
VP Partner GTM, Incentives and Programs
There are two key factors, competence and trust. With respect to competence, Spur can understand the complexity of channel business and VMware’s demand for pragmatic and successful solutions. In terms of trust, Spur has gained VMware’s confidence by consistently bringing creative ideas to tackle complex problems.
Steve Furtado
Sr. Director, Compliance and M&A

Do You Need A Better, More Measurable Return From Partners?


Transforming your go-to-market efforts start here



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