Channel Partner Strategy | Increase Partner Effectiveness

INCREASE PARTNER EFFECTIVENESS

Your trusted partner in channel management

Whether you have challenges in one critical area of your business or across your entire organization, our team helps you optimize operations and develop solutions with valuable results.

We help your teams be more agile, innovative, and resilient — working with you to build strategies that are sustainable and multiply the positive impact across customers, partners, and employees. As needed, we’ll work with you to fill specific skill sets or resource gaps.

Channel partners can have a major impact on your bottom line — for better or for worse. Make sure you bring a positive experience to partners and increase potential returns by periodically adjusting your channel partner strategy, programs, platforms, and other investments.

With the right strategy and mindset toward the partner journey and the partner experience, you’ll soon be boosting partner revenue significantly. We can help you evaluate and optimize any part of your partner ecosystem to develop the best path forward for your organization.

Our Solutions

Partner journey and experiences

A modern channel manager prioritizes both the partner experience and partner journey, with a focus on improving the ease-of-doing business across the entire partner lifecycle. Ultimately aimed at building high-quality relationships, our team can help you create and implement the right partner programs for your business and channel partners.

Partner incentives

Influence partner behavior and loyalty through proven incentives. With our incentive management framework, we’ll help you motivate your channel partners to build a business together through strategic alignment, client growth, and revenue increases.

Partner business propositions

Combine strong messaging with data-driven analysis to attract the right partners and differentiate yourself from your competition. With the right positioning in the market, our experts can help you formulate the best channel partner program for your unique needs.

Partner programs

Your channel partner program can make or break your long-term business success, yet many channel leaders rarely evaluate the effectiveness of their enterprise. Our team can help you refresh your program to meet the ever-changing needs of your customers, partners, and internal teams.

Targeting & activation

Find, recruit, and onboard the right mix of partners at the right time. Applying our channel partner targeting and activation program enables you to consistently bring more partners to the fold, quickly build allegiance, increase your returns, and lower your costs.

Partner capacity modeling

With a focus on the overall community, partner capacity modeling gives you a big picture view of your channel partner ecosystem. By identifying gaps and opportunities, you can continually improve your programs. Our experts can help you develop or revise your capacity model to meet your goals faster.

Partner enablement

Deliver product value to your customers through a system of the best trained and motivated channel partners. Our battle-tested partner enablement programs help you deliver the best training services, tools, and strategies, increasing partner and customer satisfaction.

Channel automation and platform optimization

A partner platform without a solid strategy and process behind it will fall flat for your channel partners. Our channel automation experts can help you plan for, implement, assess, and optimize your technology to ensure a positive partner experience.

How we've helped our clients with their channel management

"Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, I highly recommend Spur.."

Colleen Kapase VP Partner GTM, Incentives and Programs

“There are two key factors, competence and trust. With respect to competence, Spur can understand the complexity of channel business and VMware’s demand for pragmatic and successful solutions. In terms of trust, Spur has gained VMware’s confidence by consistently bringing creative ideas to tackle complex problems."

Steve Furtado Sr. Director, Compliance and M&A

Increase your return by strengthening your channel partner strategy

Your trusted partner in channel management

Our Solutions

Thought Leadership Showcase

Channel Performance Optimization: Refining Your Partner Experience

How Do I Encourage Our Channel Partners To Use Partner Software?

7 Steps for Success With Your Cloud Go-To-Market Strategy

How we've helped our clients with their channel management

Drive results with a world-class partner experience