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Increase Sales Effectiveness

Boost sales performance with the most effective go-to-market strategy in the business

Key Clients

Microsoft UiPath Vmware Cohesity Tanium
Ensure you and your sales teams have the insights needed to stay ahead in an ever-evolving marketplace. With a deep-dive analysis into your sales organization, our team can help you align and prioritize areas with the greatest impact.

Our Solutions

Sales strategy and modeling

Transform your sales engine to align with new customer buying behaviors and accelerate your revenue growth efforts.

Partner co-selling models

Co-sell through a structured go-to-market program will expand your reach, create new sales opportunities, and accelerate your revenues.

Customer and market planning

Produce the insight, performance, and accountability for your marketing and customer plans that you can put into immediate action.

Compete programs

Strengthen your competitive messaging, better address objections, and simplify migration for better business results.

Territory capacity modeling

Scale account coverage, lower cost-of-sales, and work better with partners while increasing your ability to hit sales objectives.

Sales enablement and programs

Strengthen your sales teams with the tools, strategies, and insights that give them the capabilities to beat the competition and drive revenues.

Sales pipeline management

Focus your pipeline across multiple channels, improve deal tracking, and management, and better use data to gain insight and drive decisions.

Role planning and compensation

Align your sales organization and structure your compensation plan to drive the right behaviors.

Increase revenue growth through proven sales transformation strategies and practices. 

Check out our sales resources.


See here

Business people climbing blocks with stars above them
The Spur Group took our existing evidence engine and tripled our monthly case study output, authoring and refining an efficient low-touch process for developing stories that spanned across lead generation and socialization, partner interviews, asset development, publishing, and reporting. ​By building this engine, The Spur Group has helped our partners share their successes while enabling Microsoft to amplify key messages of digital transformation and collaboration across the partner ecosystem.
Heather Doran
Senior Sales Strategy Lead, Inside Sales
Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me, it has ​been a great and very successful experience.
Maarten van Velsen
Director, Go To Market Strategy, Global Channels

Do You Need To Improve The Effectiveness Of Your Sales Engines?


Transforming your go-to-market efforts start here



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