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The Go-To-Market Checklist

Five essential steps for success

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How to plan a go-to-market strategy from start to finish

A proficient go-to-market strategy will help you create a sustainable competitive advantage in today’s B2B marketplace. Implementing an effective strategy can seem daunting, but it doesn’t need to be. Our checklist will help break down your planning into a step-by-step process.

With the checklist, you will be able to clearly map out your go-to-market planning in five steps:

Step 1 – Define your strategy

Step 2 – Manage your performance

Step 3 – Mobilize your resources

Step 4 – Generate your results

Step 5 – Execute your plan

Organize your go-to-market planning process with this free checklist:

The Spur Group’s partners showed an impressive level of dedication and flexibility from the start. We were tackling something that hadn’t been done before, and not only did they build a team unlike anything we’d created before, but more importantly, they acted as an invaluable thought partner for us as we developed our strategy and vision.

Mikko Ollila | Principal Program Manager, Microsoft