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Magnify Audience Engagement


Turn your customers, partners, and employees into brand evangelists

Key Clients


Microsoft Cisco Dell Zillow Vmware
The right messaging strategy can mean the difference between consistent communications that build brand loyalty and disparate conversations that confuse consumers, employees, and/or partners. Collaborating closely with your team, we’ll design compelling messaging that aligns all your audiences with your goals.

Our Solutions

Customer and market planning

Produce the insight, performance and accountability for your marketing and customer plans that you can put into immediate action.

Sales enablement and playbooks

Strengthen your sales teams with the tools, strategies, and insights that give them the capabilities to beat the competition and drive ever-higher revenues.

Buyer’s journey experience mapping

Drive qualified, self-selecting leads by engaging your audiences through the platforms they live on to create unique experiences that delight, provoke, and inspire.

Sales and marketing campaigns

Define the right experiences to deliver clear value, motivate behavior, and drive business results to drive awareness, consideration, and decision within your targets.

Brand and product messaging

Hone in on what matters most to your audience and craft value propositions that make waves.

Product launches

Manage all elements of your go-to-market plan, both internal and external, to launch with impact across your customers, partners, and teams.

Content strategy and development

Create a repeatable, process-driven content strategy that scales and delivers results that matter.

Event strategy and content

Get organized, drive consistency, and improve the execution of your event to better move your audiences.

Get More Impact From Your Marketing Content

Check out the latest thinking on how to design compelling messaging that aligns all your audiences with your goals.


See here

marketing puzzle pieces
The Spur Team always came super prepared and was extremely knowledgeable about our technologies and product mix. Their ability to absorb complex concepts, up-level information for various audiences and deliver high impact presentations has proven Spur to be an invaluable partner to Cisco.
John Damon
Senior Manager, Security Product Marketing
The work that Spur has done is exceptional. We’ve found that the subject matter in our niche is so complex that people outside of it really struggle, but the work that The Spur Group has done is phenomenal.
Greg Murray
Vice President, Product Marketing

Strengthening your storytelling can make all the difference


Transforming your go-to-market efforts start here



Eddie round