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Discover The Spur Group Difference
Deliver results that matter

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A clear path to success and measurable results

To achieve consistent and reliable revenue acceleration, you need the right team: one that combines extensive industry experience, go-to-market expertise, and data-driven insights to deliver results that matter.   

 

The Spur Group approach

The Spur Group analyzes your business from top to bottom, providing actionable insight into your strengths and untapped potential. We do this by:

  • Listening carefully to identify issues and untapped strengths
  • Connecting strategy, communications and operations to drive value
  • Applying rigor and methodical execution to achieve results
  • Collaborating to foster stronger teams and lasting relationships

We’ve combined data insights, proprietary technology, and decades of industry experience into a powerful set of tools that will accelerate your revenue:

Learn How ›

What sets us apart

Data and go-to-market focused approach

Improve go-to-market efficacy, strategy through execution, to grow market share and revenue momentum.

End-to-end execution capability

Execute tactical and strategic activities with precision and efficiency, ideation through enactment.

Value-driven thought partnership

Collaborate to combine outside expertise and ideas with client context and best thinking to move faster, minimize hand-holding, and generate the greatest value.

Proven, tailored IP

Accelerate time to value with re-usable frameworks that distill best thinking from prior work into clear, actionable structures for analysis and ideation.

Client-centric support

Focus support on making clients the heroes of their success, enable business transformation and accelerating career development.

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10 Breakthrough Strategies for Technology Companies

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Sales Transformation Assessment

Our proprietary assessment methodology quantifies your progress towards meaningful sales transformation. The Spur Group is unique in the industry with our specialization in revenue acceleration and our expertise in the sales, marketing, channels and operations disciplines.

With our Sales Transformation Assessment , your will gain better insight and learn the next steps to improve the following:

Sales organization

Find resources to focus on the high growth parts of your business

Cost Model

Know your costs per order dollar and how to improve it

Sales process

Take advantage of new, more effective selling techniques to strengthen your pipeline

Growth Profile Strategic Model

Our Growth Profile strategic framework helps you map your product priorities to your sales and partner performance in a quantifiable manner. Whether you are doing annual business planning or trying to determine your best channel strategy, knowing your growth profile is essential. It quickly lets you assess which products are in the growth cycle and helps you determine the right strategic balance to recruit, grow, develop or prune your direct and partner sales base.

Know your growth profile and ensure you have the right business strategy:

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Perform

Maximize sales and today's revenue

Transform

Strengthen to scale or achieve performance leadership

Incubate

Break into new markets and technology

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SMART Coverage Sales Optimization

Drive sales transformation with data insights that help you lower costs and achieve your revenue acceleration goals. Optimize sales effectiveness and territory management with best practices on industry, pipeline and sales rep performance. Sell more with less.

To help your team thrive in today’s changing sales environment, we focus on three key areas:

End-to-end approach

Examine all areas of your sales efforts including your compensation and incerntive programs, your sales talent and enablement efforts, your market coverage, your cost per order dollar model and your sales processes and organization

Data-driven analysis

Get quantifiable data that drills down and shows you how each market, product and individual sales rep is performing

SMART modeling

Build on your sales team’s performance metrics, we help you to optimize your account coverage, define territories and strategically compensate your sales force to drive the results you need

PERC Partner Scoring

Every channel executive wants to know exactly where their investment of time, resources and money is working and where it’s not. Without real data, you’re left making channel management decisions based on nothing but intuition and instinct. With The Spur Group, you get unmatched insight into channel revenues, product mix, market coverage and loyalty.

We have a propietary method that uses your available data to rank and measure partner proformance end-to-end manner. With our scoring model you can rank, measure and take actions to better execute the following:

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Channel Management - PERC Scoring Specialists | 4:15

Sales organization

Find resources to focus on the high growth parts of your business

Cost model

Know your costs per order dollar and how to improve it

Sales process

Take advantage of new, more effective selling techniques to strengthen your pipeline

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Partner Insite

We can show you which high-performing partners deserve your time, resources and attention, as well as the effectiveness of your channel marketing and partner communications. Our Partner Insite database combines exhaustive data and proprietary algorithms, helping you recruit competitive partners, expand your ecosystem and track partner go-to-market execution.

We make your channel management efforts more effective by tracking partners across three key areas:

Vendor alignment

Know with which vendors does the partner go-to-market

Program membership

Understand what vendor programs does a partner belong to and what level have they earned

Product focus

Identify what products does the partner highlight and emphasize

POWER Sales Engagement

Sales engagement is the point of inflection for your business: the moment your market intelligence, technology development and business strategy move from the conference room whiteboard to revenue acceleration reality. Creating the right toolkit is essential.

We have a proven formula that lets you build great content and maximize your sales engagement. Pick your level of engagement and we will create a custom sales engagement bill-of-materials that arms all your sellers with the tools necessary to win business:

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Essentials

Create the core engagement that uses the value of your offering to win over the business decision maker

Advantage

Enable sellers to lead compelling technical-value conversations with technical decision makers

Premier

Amplify the power of your sellers, both direct and partners, with advanced selling tools

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Connected Messaging

Our experienced team works with your staff from start to finish, delivering consistent, expert guidance in building a message that aligns with strategy and highlights the value proposition in a way that’s both differentiating and compelling.

You can use our framework to either produce great sales enablement content or use it to power your sales team efforts. This proven, scalable framework ensures your product message is:

Vendor alignment

Know with which vendors does the partner go-to-market

Program membership

Understand what vendor programs does a partner belong to and what level have they earned

Product focus

Identify what products does the partner highlight and emphasize

Sure Content Engine

Deliver great content quickly and efficiently. Our process for creating content is unique. We become experts on your offerings. We know how to vary your content to deliver the right mix of unique benefits, features and remarkables to best convince your audiences to change their beliefs and take action. We then shape the messaging and the customer experience to maximize impact.

By aligning efforts to achieve shared goals, we’re as invested in your success as you are:

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SME driven

Leverage your subject matter experts to get the basic story right

Process driven

Create a rigorous cadence for collecting information, defining the story, creating the content, polishing the visuals and getting sign-off

Review driven

Manage visibility and accountability with a disciplined review rhythm

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Momentum Management

Meaningful, lasting change isn’t easy to achieve. When your strategy calls for a fundamental shift in how you do business, change management is essential to delivering sustainable results. We work side-by-side with your executives, managers and team members to set clear accountabilities for both your team and our consultants.

By aligning efforts to achieve shared goals, we’re as invested in your success as you are:

Remain the hero

Center around you and your team as the agents of change

Gain instant business momentum

Understand what vendor programs does a partner belong to and what level have they earned

Drive involvement and accountability

Identify what products does the partner highlight and emphasize

Operations-As-A-Service

Every business experiences ebbs and flows. The Spur Group helps you scale your operations based on your current need. We do more than simple staffing. We bring in the right SWAT team to meet your needs. These experienced professionals come in with a running start, focus on delivering immediate benefit, follow and improve existing processes, deliver results that matter and measure their impact.

We can help you in a number of areas:

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Marketing-as-a-service

Scale your marketing team when you need a burst of content or simple bandwidth

Program management-as-a- service

Manage your day-to-day programs so your staff can focus on strategic value

Sales enablement-as-a-service

Coach your sales resources to better manage your pipeline, close more business and lower your costs

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Ready to accelerate your revenue growth?

Let The Spur Group help you be the hero, fix your biggest problems
and deliver business results that matter.

Talk to Us