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Transform your sales organization cover

What's in the guide

There are 5 key problems that need to be address to decrease your cost-per-order dollar:

  • Market and territory coverage needs to be balanced
  • Sales enablement programs need to be effective
  • Teams need to incentivise the right behaviors 
  • Direct and indirect sellers cannot be pitted against one another
  • Each dollar of revenue needs to cost less


About the author

Steve White

Steve White is the former CEO of MCM, one of the largest privately held insurance businesses in the Pacific Northwest. Steve brings 20 years of Leadership, Organizational Systems, Operations and Change Management experience to Spur. He has led business critical strategic initiatives for some of the largest companies in the Fortune 100. A Northwest native, Steve received his MBA from Pacific Lutheran University.

Steve White
Chief Revenue Officer
The Spur Group


Do more sales with lower costs
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